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Writing Good Articles For SEO

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Writing great content and attracting a sizable audience is one of the most important goals of search engine optimization (SEO). The reality is that no one wants to go to a site if there is nothing there to excite them. Use the advice offered here to create content your audience will love.

A good title means more to an article, and reader, than you could probably imagine. While the actual content of the article is important too, many people will not get to that if the title does not catch their eye. You have to create a title that lets the reader know what to expect, but you also need to do it in a creative way. Think about using a play on words, metaphors, or some other type of attention-grabbing technique.

Relevant keywords are the best friend of a website owner. You want to use them as much as possible in your article. The idea is that people will search for keywords and that will help them find your articles. To give your efforts an added boost, you should put some keywords in the title. This will let the reader know right away what the article text is about and whether the information is what they have been looking for.

Everyone wants to know how to do something, so use that concept to create an article. Think about something that is relevant to your niche but not easily understood by many people. Write an article explaining the ins and outs of this concept. This will attract many people, since a good bulk of online searches are seeking how-to or self interest information.

Good images can go a long way, particularly if they are relevant to the article topic. Do not make the mistake of placing a great picture next to an article that has nothing to do with the subject. This will only disappoint readers that looked at the picture and assumed this is what the article would be about. Also, make sure that you do not use so many images that it takes away from the article.

You may be tech savvy and know all of the lingo associated with that, but keep in mind that many people don’t. Never make the mistake of being so technical within your articles that the average person will have a hard time understanding it, paying attention, and stay on your site. Keep the vocabulary very simple while still managing to get your point across.

End your article with a call to action. This is when you let the audience know what it is they should do next. Businesses usually place these in an article to let the reader know they should visit their websites and purchase some much-needed products. Be creative, but make sure not to be too pushy since many people will be turned off by that.

You are now armed with tips that should have you totally prepared to create worthy content. If you create well-written articles, it will increase the ranking of your website. This means that you can look forward to an increase in the profits of your business.

Web Development: What Is SEO?

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What Is SEO? Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords in your website.

When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.

In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.

Web Development: What Is SEO?

Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.

In order to make your website appear popular you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful, it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.

Relevance is judged by your content. By including the keywords you place in the meta tags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.

By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you don’t fully understand what you are doing.

Why Work to Establish an Authority Site?

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Why Work to Establish an Authority Site?

There are many different approaches for making money online or for gaining more exposure for your business online, some can have an impact quickly while others (like building authority) are more focused on the long term. With other possibilities that could produce a return in a shorter period of time, why should you be concerned with building authority?

1. Stability

While no traffic source is guaranteed to keep sending visitors to your site, search engine traffic is much more stable than others, such as social media. If your site is not doing anything to irritate Google and if you are consistently working to improve your site and add new content, search engine traffic should at least be holding steady, if not increasing. Any website owner who wants to achieve stability and consistency (as much consistency as can be expected) should be focused on developing diverse traffic sources, including search engines.

An authority site will always have some stability in terms of traffic because the search engines will continue to send visitors, other sites will be sending visitors through links, and repeat visitors will be coming directly to the site because they know it is a trusted resource.
site authority
2. Quality Traffic

Search engine traffic is generally of higher quality than many other sources because people who find your site through searches are looking for something that you offer or for information that can be found on your site. Likewise, links from other sites that are recommending your business or the information on your site will also produce quality traffic. Repeat visitors who keep coming back to your site when they need something will be very high quality, because they already have proven that they turn to your site before going to others.

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3. Unlimited Possibilities

Because stability and quality of traffic is high, authority sites really have unlimited opportunities at their disposal. For example, SEOmoz built up its authority as a go-to source for SEO information, and now they make money by selling membership access to premium SEO tools that can help website owners and marketers to promote their own sites. Trying to sell this type of membership to SEO tools would be substantially less successful from a company that has not established itself as an authority in the industry.


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Another example is Freelance Folder, a blog that covers all kinds of topics relevant to freelancers. After Freelance Folder had established a large audience and considerable authority, Mason Hipp and James Chartrand released The Unlimited Freelancer, an e-book that was aimed at its target audience. At the time the e-book was available for purchase, Freelance Folder already had a large audience to market to, and they had already earned the trust of that audience.

These are just two examples, the list could go on and on. But the point is that, with authority and an established audience, you can find ways to monetize your website and provide customers with something that is very valuable to them, and you will already have the audience waiting for you.

4. Increased Influence

An authority website has a great deal of influence within its industry. People tend to pay more attention to what someone is saying if they have earned their trust in the past. If you want to be one of the titans of your industry, working towards building an authority website is a good start.