1. Participate in the blogosphere: Read and comment on other blogs in your field. This is a prime way to build readership of your blog. It is also a way of getting fresh content for both your blog and for your book.
To check out other blogs in your niche: use BlogSearch, Technorati, or Google.
This is also a good way to get ideas. What are other people in your field writing about? What are the major challenges of the people in your field? If you have competitors, check them out. They may be a great help in inspiring you for content ideas, different slants and perspectives. The old song, “Anything you can do, I can do better,” comes to mind.
2. Ask readers to comment on your blog. In fact, each time you post something, ask them a question. Then spell it out to them on how to post a comment because your readers will probably need to be educated or at least encouraged to comment.
Sometimes readers will need assurances of privacy, in which case, you can ask them to email you their questions or comments in private. Others are not worried about privacy because after all, a blog isn’t meant to be private. However, readers can be shy about commenting, and need encouragement.
You may also encourage them to respond by telling them that you would like to use their replies in your book, but will only do so with their permission.
3. Survey your readers, do a mini-study on their preferences, their experiences, etc. The Internet is the fastest way to acquire some statistics of readers’ preferences. Far from being a scientifically validated study that would pass muster in universities with academicians, an informal survey can give you ideas and material to write about. It can also confirm that you are addressing the concerns of your readers.
4. Run a contest for the best idea, funniest experience, most influential or heart-grabbing situation. If you want to use these readers’ responses for content in your book, you should tell them. Many people jump at the chance to be included in a book. Others may prefer to participate anonymously. You can give them both options.
Here’s an example of how one writer asked his readers for input:
Do You Have A Broken Windows Story?
Michael Levine’s new book, Broken Windows, Broken Business is being released later this month. Many people feel this is going to be a mega best-seller.
We have set up a website, where you can rant about broken windows in your everyday experience… Check it out at BrokenWindows.com.
People love to share their experiences, and they love to rant, or rave. Just ask.
5. Ask your readers to attend a teleseminar based on the needs, challenges, concepts and ideas of your blog readers. This is a great way to go deeper into the problems and solutions you are writing about. You can record the sessions, transcribe the dialogue, convert the teleseminar to audio and PDF files. These can be sold, or given away as marketing materials for your book.
6. Use your blog site meter stats to examine what are the most popular articles posted. This information will guide you to expand on the topics and subtopics that capture the interests of readers.
7. Consistently reconnect with your passion, and ignite and inspire others with similar interests. After you’ve been blogging for awhile, you will probably develop good blogging habits:
a. Write something on your blog daily, or at least 2-3 times a week.
b. Read other blogs 2-3 times a week. Be sure to use the My Yahoo or other RSS feed buttons to subscribe to your favorite blogs, or sign up to get email updates through a FeedBlitz service on each blog.
c. Write with your readers in mind. And if you’re not sure where their interests lie, ask them. If they’ve found your blog, and have subscribed, chances are you share a lot in common.
d. If you ever fall into blog-block, reconnect with your core purpose for the blog (remember, the one you wrote out before starting your blog?). When this happens there is usually a reason, although it may not be clear to you at the time. This will pass. You can help it along by asking questions – of your readers, yourself, your closest allies.
8. Podcasting – Create audio files easily by scheduling teleclasses and recording them. Some people like to get their information auditorily and at their convenience by downloading mp3 files to their iPods.
Use a free teleconferencing bridge line like http://www.freeconference.com to host a call. Record your call, upload the audio file and then post to your blog or podcast using a service like http://www.audioblog.com.
As an added benefit, you can get these calls transcribed; then convert the word doc to a PDF file which you can either give away, or sell, in exchange for people’s email address; http://www.CastingWords.com is a fast, affordable transcription service.
There are many tactics and methods that work specifically well in a small niche. A small niche has the tendency to have a smaller sized audience, but one that’s much better connected. Additionally there is commonly less good information to go around, which makes distinct opinions and techniques that much more important. Below are 3 proven techniques for bringing traffic to a website in a small market.
1.) Ask Your Readers to Promote Your Product
In little particular niches, people are much more likely to understand other individuals who share similar interests. Individuals curious about fishing understand others who want fishing; individuals considering smoothie dishes also know other people who such as healthy smoothies, and so on.
One powerful tactic, then, is to ask your audience to promote your product for you. If you have a fantastic item that’s really helped individuals out, many of them will be even more than pleased to do this. If you’re advertising to a non-technical audience, see to it to make your instructions on ways to do it as basic as possible. Walk them detailed through the procedure of establishing an affiliate link.
Some systems are a lot more simple to set up, and are better for one-sale affiliates than others. ClickBank requires a total registration process and 4 sales from various payment sources before an affiliate can get paid, which isn’t optimal for a non-marketing audience. On the other hand, systems that make use of PayPal to split affiliate commissions might be ideal for splitting commissions with a non-marketing audience.
2.) Visitor Blogging
Guest blogging is both simpler and more efficient in a little market. In larger markets, famous bloggers get approached a lot by guest bloggers. Unless you know them personally, you have a likelihood of simply being ignored. In a smaller sized market, however, famous blog writers are a lot more receptive. They’re frequently really pleased to connect with up-and-coming online marketers. All you have to do is develop a little track record for yourself by blogging for a few weeks before approaching an existing blogger. Technique them with a list of possible topics you could possibly discuss. Make certain to spell out precisely what they receive from the bargain: a different viewpoint for their audience and a day of rest of writing content.
3.) Article Advertising and SEO
In many bigger markets, short article advertising has been done so commonly by affiliates and online marketers that it’s almost impossible to obtain ranked. In smaller markets, nevertheless, many times you’ll still be making use of low-competition keywords that aren’t actively being targeted by other online marketers. Benefit from this edge. It’s low-hanging fruit traffic every particular niche marketer could use. These are 3 strategies that are especially effective in particular niche markets. You can develop a rewarding business making use of even simply one of these techniques.
No other advertising option offers the possibilities and freedoms of social media marketing. Your customization choices are only limited by the technology of the time, and you should always keep ahead of the curve. This article will focus on how to build a unique marketing plan that helps you stand out from the competition and create a name within your niche.
If you have several employees, select the right people to take care of your social media marketing. You will need individuals with excellent communication and marketing skills, as well as a good understanding of technology. Do not hesitate to pay for training sessions, or hire new employees if you think it is necessary.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
To make sure the best content on your site doesn’t get buried, have it reposted on Twitter automatically. There are a great deal of programs, such as SocialOomph, that will take care of this for you. To many of your followers, this content will be brand new, and it can be an excellent way to get people interested in what you have to say.
Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have ‘liked’ your page.
Take advantage of in depth Twitter search tools like HootSuite and find out what your target audience really wants. If you see someone discussing a problem that you can help solve, send them a message! Directly engaging people will give your site a personal approach, and when people see how helpful you are, they’ll want to follow you.
When you are creating your ads that will be placed on a social media page, you must be sure that it will be flashy and attention grabbing. If you do not do this, it is likely that your ad will be glimpsed over with out a bit of acknowledgement. Make it flashy and people will notice it more often.
It is important that the consumers spot your differences from older competition, or they will often go with the more established name. You can stand out from the rest by putting your own personal touches on the tips and techniques listed in the paragraphs above. If you follow those tips and your product supports your claims, it will help build a company you can be proud of.