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Why Social Media Marketing Is The Secret Ingredient

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Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks.

While everyone knows that social networks are growing very fast, not all internet marketers are taking full advantage of social marketing. Taking advantage of social media marketing can hold a lot of benefits for your online business and internet marketing strategies.

The Secret Ingredient

Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the amount of shares per social network on the social sharing buttons – and the numbers should also be quite high.

Why is this so? Simply because the owner of that blog found out that social media marketing really is the secret ingredient to being successful and driving lots of traffic and engagement to your blog.

By utilizing different social media networks, you are able to tap into new markets, expand your reach and build better authority for yourself, your brand and for your website. The best part of it all is that including a social media marketing strategy in your online marketing strategy doesn’t take up too much extra time, and it’s a great way to learn more about your audience.

Social Networks To Target

When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.
Some popular social networks you should start with includes:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Reddit

These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.

Your Social Accounts

Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience – what they want to read about, what they are shopping for, etc.

Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn and Reddit.

A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account – do not use your social presence to only share links to your website. You need to find a good balance of posting quality content, helpful hints and links to your sites on your social accounts. This will give you more authority and can help you increase your social following, which will drive traffic to your website and increase your online engagement.

6 Changes Your 2015 SEO Strategy Must Focus On

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SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.

In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones — there are refreshes and changes almost daily behind the scenes.

We recently sat down and discussed the biggest changes that SEO efforts are going to need to adjust to as we enter 2015. Let’s look at six of them right now:

1. Create and optimize for mobile traffic

Back in 2012 ComScore predicted that mobile traffic would exceed desktop traffic in 2014, and they were correct. Google has always said that it feels responsive websites provide the best user experience, and recently starting including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly.

You can see if your website passes Google’s mobile-friendly test by clicking here. Bing has also stated it prefers a single responsive URL.

2. Optimizing for Bing, Yahoo and DuckDuckGo

Could 2015 be the year that some other search engines begin to take more market share? It seems like this is the million-dollar question every year, but some recent developments suggest that it could be possible.

Firefox kicked Google to the curb and Yahoo will now be the default search engine for the browser. Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.

With options other than Google becoming more popular and accepted it will make it important to have visibility across these search engines in addition to just Google.

3. Switch your focus from keyword rankings to ROI metrics

If you or your SEO company is still putting an emphasis on keyword rankings and determining the success of the campaign based on keyword positions, then it is time for a major wake up call. Ranking reports can be made to look pretty and some SEO companies will even target useless keywords just to say, “Hey look — you are ranking number one!”

If you are a business owner spending money every month on SEO, what would you rather hear from your SEO agency?

“Congratulations, you are ranking number one for ‘buy blue widgets online’ but we aren’t sure what that translates into dollar wise.”
or
“The infographic that we published last month resulted in earning 67 links and it was also responsible for 45 conversions and $22,480 in revenue.”

Do you want a fancy PDF ranking report or do you want to know what your return on investment was?

4. More focused social-media approach

Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere. Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level.

It is more effective to focus on two or three social-media platforms and be very active and accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to build a very loyal following that will share your content. This can introduce new people to your brand and even present opportunities to earn links.

5. Earning links rather than building links

Through all of the updates and algorithm changes over the years one thing remains the same: inbound links are the most influential signal of trust and authority. This isn’t going to change — not in 2015 or anytime soon.

The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for traditional PR and SEO to work closer together in 2015.

6. Targeting more precise keywords and search phrases

The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank. Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition. Keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after.

Businesses will always crave organic search traffic, and search-engine optimization is the vehicle to drive that highly coveted traffic. What are some SEO changes that you foresee in 2015?

By: Jonathan Long
Founder and CEO, Market Domination Media
Original Article: http://www.entrepreneur.com/article/240271

How To Make Money With Pinterest

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toronto pinterest seoAre you trying to understand how to make money with Pinterest?

I expect you have heard about this relatively new, social media phenomenon that is taking the internet by storm? Were you wondering how it can help you to get leads? And how you can therefore make money with Pinterest?

Well you are in the right place to discover my top tips on how to make money with Pinterest. First of all, why should you be interested in Pinterest as a social media tool to build your business?

Well, Pinterest has experienced exponential growth since bursting onto the scene in 2010. Although that growth is now leveling out Pinterest has the largest year over year increase in audience and time spent of any social network across PC, mobile web and apps.

– Pinterest iphone app is downloaded over 200,000 times per day
– 14 mins is the average time spent on Pinterest
– Over 4 million daily unique visitors
– Around 70% of users are women – but men are starting to use it more
– In the near future Pinterest is projected to account for 40% of all social media driven purchases. Facebook will have fallen to 60% and Twitter will be nowhere!

Those stats should convince you that you need to be using Pinterest to help grow your business but how can you actually make money with Pinterest?

In a nutshell, you create great Boards that attract followers. Ultimately, you make money by getting those followers to click on your pins that take them to your website or blog where they can join your business, sign up to your newsletter, or buy your products or services – (either your own or affiliate products or services). To make money with Pinterest, it’s all about making connections and building relationships – pretty much the same as in any social media marketing – but Pinterest is more visual!

OK – let’s look at the nitty gritty of how you can ultimately make money with Pinterest:

1. Create Killer Boards

You need around 8-10 boards on a business site. Full boards attract more viewers than sparse ones. (There is now a Secret Board option – so you can keep a board private while you are building it if you want to).

Arrange them with your most powerful images and boards on the top row. It is easy to move the order of your boards around to keep your Pinterest site fresh and you can easily update the cover image of each board.

Think of your boards like catalogues – they need to be visual, changing, simple and have a call to action! You will have most success to make money with Pinterest if you can niche your boards (Nina Garcia (pinterest.com/ninagarcia) organises her boards around Trends e.g. for Fall 2013 – trends for Leather, Disco Glam, Plaid, etc).

Come up with creative titles to engage the viewer. Not ‘Travel Tips’ but ‘Paris on a Budget’. Not ‘Recipes I like’ but ‘Wow Meals for under $5′. Get the idea? Wholefoods (pinterest.com/wholefoods) (one of the top boards on Pinterest) do this really well.

Aim to have one product board for every 3 or 4 general boards or make sure that at least half your board is general – depending on how many boards you have on your site! To make money with Pinterest inject your personality – don’t just sell, sell, sell.

2. Create Eye-Catching Original Pins

Online PromoDon’t just re-pin all the time – you need to create some original pins as well! Aim for at least 1 original pin for every 10 repins. Creating your own pins enables you to effectively market your products by linking to your own sites. (Note – don’t link directly to an affiliate site (e.g. Amazon) but rather to your own website or blog where customers can then click on your affiliate product. This is important as Pinterest have started removing Amazon links from pins, so to be safe I would recommend always link to your own site first).

You can create pins from your blog article or video post by using Slideshare.net or just pinning an image in your article. (Make sure you set the link on your Pin to take viewers straight to the article page see point 6 below).

Use your own photos, images from your website or from free photo sites on the Internet. You can easily add words to an image by using pinwords.com or create quotation pins by using quozio.com. Gimp.org is a good tool to use to add a watermark or your web address to your pin. This can help prevent people claiming your pin as their own! (All of these tools are free to use).

Infographics are always very popular and can impart a lot of information – graphic design sites such as Lemon.ly can make these up for you.

If you put a $ sign in the description Pinterest will automatically put a price tag on your pin and add it to the products section.

More Ideas for Pins:
– If you need inspiration try: Tip of the Day, Thought of the Day, Product of the Day etc. which will also work well as Tweets.

– Look for viral YouTube videos and turn these into pins. Video tutorials work well too.

– Look for what’s trending on Pinterest for inspiration too – go to the Popular tab for this info. Get people to connect emotionally with your Pin – that way they are more likely to share it.

– Popular subjects include hobbies (especially crafting and cooking), health and fitness, children, interior design, fashion and SEO/Marketing.

– Beautiful locations, romantic images, animals, quotes, humorous images are all popular and connect well.

3. Good use of Keywords

Think about keywords when creating your pins or writing descriptions (and even in your profile). Based on the popular subjects listed above, think about what search terms pinners will be using. Last year a Shareaholic Study revealed that Pinterest beat YouTube, Reddit, Google Plus, Linked In and My Space for the percentage of REFERRAL Traffic. People use the Pinterest Search function to find things related to their interests – so this is a great way to make money with Pinterest.

Good, well-thought out captions increase the share-ability of your pin – and if you throw in a good keyword people are more likely to find it in the first place.

If using several key words you can use the #tag to separate them to help with searches.

4. Write a good profile

You should also add a photo! There is nothing worse than a blank avatar – that is not the way to build relationships or make money with Pinterest! Think about your profile description as this is where you can connect with other pinners. Try to give some personal information about yourself and make it interesting. You can use keywords here too. Link your website, facebook and twitter accounts to Pinterest and they will show up under your profile so pinners can click to visit your other sites.

5. Get Followers

The magic number seems to be 1000 followers. Once you hit this people will be looking at your boards more readily. So how do you get to that magic number and start to potentially make money with pinterest?
To find pinners with similar interests look for the users behind the pins you like (or that are in your niche) and then look at the users that they follow.

Like, comment, re-pin and follow – a percentage of these pinners will follow you back.

By: Rabelo Fish

Tips To Make Social Media Marketing Easier

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Tips To Make Social Media Marketing Easier

If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is probably what you need. It is the wave of the future when it comes to advertising. Use this article to get yourself set up and running.

Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.

You’re going to want your company to be as visible out there in the world as possible, This includes participating in other blogs to help build followers that can rely on your sincerity. You’re also going to want to check into how mobile device apps can help your business thrive. With people checking into places these days and interacting through their mobile devices, it is a good resource from which to gain exposure.

Add relevant tags to your YouTube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.

To get people to pass your content around, write lists! A list format might seem a bit awkward and silly, but people are more likely to share this type of content than just about anything else. Whether it’s a top 10 list of products or a list of ways a product can be used, lists will get people engaged.

Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them.

If you take the advice listed here to get up and running on Facebook, Twitter or any of the other social media sites, you will start to see results quite quickly. There is nothing as satisfying as watching your fans and follower numbers start to grow every time you log on.

What You Need To Know About Social Media Marketing

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What You Need To Know About Social Media Marketing

Social media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do’s and don’ts of social media marketing.

Keep in mind that Facebook fan pages are for businesses and personal pages are for individuals. If you mix up the two then you are putting yourself at risk of being deleted. While it is a good idea to be a bit personal on your fan page it is important to separate the two.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

During the holiday season, present your products as gifts. This might not be a good approach for your website, but it is relevant on social networks. Post updates about your products as Christmas presents and wait for your readers to accept this as a possibility rather than pushing this idea on your website.

Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.

The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these tips wisely and your business will soon see the benefits.

What is a Press Release? What are Press Release Submissions? and Why do you NEED them?

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What is a Press Release?

Press Releases A press release, news release, media release, press statement or video release (as defined by Wikipedia) is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.

Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven public includes bonafide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.”

What are Press Release Submissions?

Press releases have been around for years, but have only begun to be successfully adapted for use by those in the internet marketing world in the past couple of years. Today, submitting a press release over the internet is one of the quickest most innovative ways in which a webmaster can increase their search engine rankings, gain increased online visibility for websites, products, or artists, and drive unique visitors that will hopefully convert into more sales.

Let our SEO & Marketing Experts write you professional Press Releases for your Business, Music, Products, or Services and Let them distribute it to News & Media Organizations for Syndication!

Press Release Submissions Our quality press releases are submitted according to industry standard guidelines to get you better results, period! Attention from the press can directly translate into sales, and sales translate to increased profits for your business, company, or website! By being exposed to a larger audience automatically increases your online visibility and your likeliness to succeed.

Why do you NEED them?

Proper press release distribution is the key to getting your release in front of the right audience. Our service deliberately chooses from the top online outlets available to make sure your release is submitted to only the best venues. We will submit your release to a variety of media contacts that we hand pick as being relevant to your product or service. Such places may include online and offline resources such as newspapers, radio and TV stations, trade magazines, wikis, ezines, blogs and internet publications.

Press Releases usually discuss recent news, updates,
or developments on a specific topic, product, or
something potential readers may find captivating.

Submit Your Press ReleasesOur press release optimization and submission services are designed to maximize the visibility of your press release in the news, search engines, and media databases. Making sure your press release is keyword searchable for the best search terms in your niche or industry is critical to its success. We analyze your release and optimize it around key search terms that increase your chances of being noticed. By boosting your visibility online, and providing network distribution and optimized enhancements we ensures that your press release is both high quality and high profile.

Count on our Marketing Team to produce quality
Press Releases in a quick and professional manner.

Press Releases and Submission Package Pricing

GetPopularFast now provides Press Releases and Submission services. This is a very quick and effective way of submitting to hundreds, even thousands, of the world’s most popular article sites/directories. Get more traffic, more leads, and more ultimately more sales from your Press Release!

What You Need To Know About Social Media Marketing

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Companies that currently rely heavily on Social Media for Branding, Engagement, & Advertising:

Social Media Marketing

What You Need To Know About Social Media Marketing

Social Media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do’s and don’ts of Social Media Marketing.

Keep in mind that Facebook fan pages are for businesses and personal pages are for individuals. If you mix up the two then you are putting yourself at risk of being deleted. While it is a good idea to be a bit personal on your fan page it is important to separate the two.

Keeping track of comments, reviews, and blogs related to your business is an important part of Social Media Marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

Social Media Marketing Tips

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

During the holiday season, present your products as gifts. This might not be a good approach for your website, but it is relevant on social networks. Post updates about your products as Christmas presents and wait for your readers to accept this as a possibility rather than pushing this idea on your website.

Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.

The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these Social Media Marketing tips wisely and your business will soon see the benefits.

Hope you enjoyed our Social Media Marketing Tips! Read more on…

Social Media Marketing