Social Media will keep on surprising us as they keep on taking a larger part in our lives and our work. And often, statistics go against anything we believed. And this is the reason why we love this infographic by Neoteric UK about “17 Social Media Facts that will make your hair stand on end!”
With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO). Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.
One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. In order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt our website(s).
Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago. Thinking in terms of long-term success, and to maintain high rankings for each of the major search engines, I have came up with a few guidelines to some basic SEO ideas for you going into the future.
One of the most important aspects for the search engines, and what I have seen and predict will have more importance is website rankings copywriting. This is nothing new, we all know website copywriting is very important, maybe as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important, as 85%, of what our website says will contribute to our page ranking in the future, as a shift from the search engines giving higher ranking from a technical aspect to more of a informational or relevancy aspect is occurring.
Eliminating some of the currently employed technical aspects may maintain higher rankings in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.
a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.
b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.
c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.
I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.
In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.
Thanks again. – MR.GETPOPULARFAST
Internet marketing is essential in today’s business world. With it, you will be able to reach out to more people, which means that you will be able to have a larger share of the market. Today, most people now uses different internet marketing tool in order to promote their products on the internet.
If you want to market your business or your products and services effectively, internet marketing is the answer. First of all, you don’t need to be an internet marketing expert in order to promote your products efficiently over the internet. What you just need is to know where to market it on the internet.
Try to think of a website that generates a lot of traffic and one that divides people according to their interests and hobbies. This way, you will be able to know where you should advertise your products and services and you will also be able to specifically target the people you want to sell your products to.
One website like this is a social networking website. Here, you will see that it will already have the traffic you need and most will contain the tools you need to efficiently advertise your products or services.
One such website is Facebook. Although a lot of people primarily use Facebook to socialize with their friends, you can also use this website as an effective internet marketing tool. It already has the numbers, where it already has more than 62 million active subscribers and is still growing.
When you join Facebook, you will see that you will be given your own profile page. Here, you will be able to tell people about yourself. Now, in order to advertise, try to start adding friends, preferably your own circle of friends or people that you already personally know. Once you build you own network of friends, it is now time for you to extend that network. Try joining groups that share your interest or groups that is interested in what you have to offer.
You can also try personalizing your profile page to make it unique which will attract people to view it. You might also want to post links to your website on your profile page or you can also syndicate your blog pages using RSS. These tools are already provided by Facebook, so you don’t really need to know about HTML programming or other complicated internet things.
Another reason why Facebook is a great place to market products and services is that Facebook encourages word of mouth advertising. If someone likes your profile page or the products or services you sold them, they may be able to recommend you to their network of friends and also their groups. This means that the people in Facebook will be the ones that will advertise for you.
These are the things that you need to remember about Facebook and just few of the many reason why you should try marketing your business here.
With Facebook, internet marketing is easier and a lot more fun. Remember these tips and you can be sure that you will be able to effectively market your business website as well as the products and services you are selling far more effectively than other forms of internet marketing.
Facebook has it all. It has traffic and the tools. All you need to do is use the tools provided in order for the traffic to come to you.