1. Build credibility before you sell via social media
2. Allow open (but governed) access for employees to Twitter and blogging
3. Broadcast emails are not effective. Create relevancy and be helpful
4. Use your Facebook fan page to promote key content of your email newsletter
5. Join the right conversations and the right time
6. Think about your Web site’s “front page” as a collection of pages, not one home page
7. Improve search spending ROI by using down-funnel data
8. Invest in social media. It’s not free.
9. Test the unusual
10. Clean up your landing pages
11. Keep your troops informed
12. Insert retweet buttons into PDF files
13. Remove gates in front of your content
14. Use your brand community for market research
15. Engage in online communities as a person first, as a marketer second
16. Use Google keyword tool to learn how customers describe your products/services
17. Optimize all your content for search
18. Build relationships with fire starters
19. Build community first, monetize later
20. Offer value on Twitter, don’t self promote
21. Have passion and jump on every possible situation you can on the social Web
22. Build relationships with customers to create a memorable brand experience
23. Set goals, measure, and iterate
24. Social media guidelines for your company should be short and succinct
25. Be organized internally to effectively manage social media externally
26. Blog about how your products/services fit into your customer’s lives
27. Humanize your blog
28. Get your legal counsel talking to other companies that have successfully implemented social media
29. Have conversations with senior management to determine their appetite for social media
30. Provide your community something that is personally beneficial to them
31. Let your members decide how they want to use “their” community
32. In online video, be mindful of people’s time, attention and surroundings
33. Use trackable links to measure and analyze success
1. Build credibility before you sell via social media
1. Define your goals
Every Social Media Strategy must have a goal. In creating a Social Media Strategy, or marketing plan, you must first define your goal(s) and then identify the strategies and tactics you will be using to achieve your desired results. In one sentence I would summarize as follows: “Your goal is where you want to be and your strategy is how you’re going to get there.”
Social Media Strategy Planning
Social Media Strategy Planning:
Do not forget that your goals must be specific, realistic, measurable and be for a specific period of time. The most common objectives of Social Media Strategies include:
Increasing your online community in one or more social networks
Increasing your online reputation, ie to present your brand on social networks
Improving the satisfaction of your followers
Gauging loyalty of your followers
Building engagement with followers
Promoting your company and its products or services
Selling your products or services on the Internet
While working to develop your brand on numerous social networks you are going to discover new targets and goals arise as a result of the positive outcome and completion of your previous strategies and actions.
It is very important to analyze the current situation of your brand on social media platforms before taking a new marketing step, especially before creating and implementing a new strategy. The listening task is time-consuming, but it certainly provides a number of advantages for the brand, including:
Knowing what are the strengths and weaknesses of the brand
Knowing more fans/followers, analyzing their behavior, their interests, needs, etc …
Knowing what type of content is most effective
To know the opinion of the followers of the brand
Brand – With the brand name written correctly and incorrect search:
What we are talking about the brand?
Where are people talking about your brand?
What they say about the brand? Is it positive or negative?
How do you say it? Who are they telling?
Products and Services – creating a list of “keywords” to find your products and services in social networks that are discussed.
Competition – with a new list of “keywords” with the names of the competitors and the keywords of your products and services is an exhaustive search to see what kind of strategy is using the brand competition. Forget not to try to copy, it’s about learning from the good and the bad that they do better forever.
Environment – Do not just hear about your products and services also seeks is happening in the environment of your brand defining “keywords”.
Audience – listening to your audience can help better understand their behavior, interests and needs they have. No doubt this will help to better communicate your message and help your strategy.
3. Define your Target
In the previous step the brand is “active listening”, and by now you already know a little better the target(s) you want to reach and how you can generate brand engagement with fans and visitors. Not only do you have to define the targets for your brand/Social Media Campaign, you also have to define all methods/aspects involved in the process of your strategy, for example;
If you are going to launch a press release as part of your content strategy remember audiences are not your fans. Reporters and editors of the media will be seeing your Press Release, write it accordingly.
4. Define your Strategy and Message
What will be the strategy used to accomplish your goal?
You have reached the middle, you know your goal(s), and you’ve heard your target, the next step is in defining your goal is “loyalty of your followers”, your strategy may be to run a promotion on Facebook for fans of your brand.
It is therefore necessary to define a message (what brand image is to be transmitted in social networks to achieve the objective of the strategy). Be creative when creating a good message, the more creative and striking the message the better the results will be.
Following the above example the message could be: “celebrate our anniversary giving away 10 super prizes.”
5. Outputs the Content of your Strategy
Strategy and message ready, now we need to define and generate content to support strategy. The content must be primarily steady and impressive. I share some of the most frequently used content on social networks:
Contests and Sweepstakes
Series of posts on blog
News of Interest
6. Defines Channels
Depending on the type of content you wish to communicate to followers using different channels. Still I recommend defining the main channels will you use to launch strategy.
Social Networks: Facebook, Twitter, LinkedIn, Myspace, Pinterest, Instagram, Foursquare, Spotify and more.
Blogs, your own blogs and other
7. Plan Content
Usually a strategy involves publishing different types of content in different social networks. The first would be to define the type of content that will be used and the second would be to prepare an editorial calendar that has the priority, the frequency and content of each publication.
Such planning also serves to divide the tasks with the entire team of social networks. Assign content creation and management of each party while one person serves as supervisor and controls everything go as planned meeting.
8. Calculate the Budget
Depending on the type of strategy you are going to use the cost varies. Calculating the budget is not just another step in the process of creating social media strategies, and afterwards it is important to measure the results against the investment. Remember that content generation done internally can be much cheaper, but can be time-consuming whereas out-sourcing is a great way of getting jobs done fast but can cost more.
Considerations for your budget may include:
Production of Content (images, videos, infographics, etc …)
Posts to Blog
Tools and Platforms (there are many free but as many payment)
Monitoring (monitoring of the strategy)
Shares bloggers and influencers (if part of the strategy)
Composing and Sending Press Releases (if part of the strategy)
9. Implement your Strategy
At this point you just have to launch your strategy and monitor it from beginning to end.
10. Measures results
In order to measure the ROI of your strategy is necessary to previously define a metric, for example:
Increased Online Community – # of new followers in social networks
Sell your Products – # of sales made in response to your strategy
Community Loyalty – # of users who have participated, if a contest or sweepstakes would be the number of participants, if a promotion the number of people who have used.
Improve Engagement – # of shares of engagement of supporters with the brand: comments, “likes”, RT’s, replies, mentions, etc …
Getting “Leads” – # of new leads achieved through the strategy employed
Improve customer satisfaction – increase positive feeling of service to the fans and general brand
I always recommend that performance measurement is made every day to go see that effectiveness is having the strategy employed in many cases can change the course of action to get better results. All information collected from results presented in a report to the client that contains findings and best practices for future strategies.
Social Media Statistics 2013 from Social Media Video Presentation
What is a Press Release?
A press release, news release, media release, press statement or video release (as defined by Wikipedia) is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.
Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “given that your news-driven public includes bonafide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the granddaddy of public relations writing vehicles.”
What are Press Release Submissions?
Press releases have been around for years, but have only begun to be successfully adapted for use by those in the internet marketing world in the past couple of years. Today, submitting a press release over the internet is one of the quickest most innovative ways in which a webmaster can increase their search engine rankings, gain increased online visibility for websites, products, or artists, and drive unique visitors that will hopefully convert into more sales.
Let our SEO & Marketing Experts write you professional Press Releases for your Business, Music, Products, or Services and Let them distribute it to News & Media Organizations for Syndication!
Our quality press releases are submitted according to industry standard guidelines to get you better results, period! Attention from the press can directly translate into sales, and sales translate to increased profits for your business, company, or website! By being exposed to a larger audience automatically increases your online visibility and your likeliness to succeed.
Why do you NEED them?
Proper press release distribution is the key to getting your release in front of the right audience. Our service deliberately chooses from the top online outlets available to make sure your release is submitted to only the best venues. We will submit your release to a variety of media contacts that we hand pick as being relevant to your product or service. Such places may include online and offline resources such as newspapers, radio and TV stations, trade magazines, wikis, ezines, blogs and internet publications.
Press Releases usually discuss recent news, updates,
or developments on a specific topic, product, or
something potential readers may find captivating.
Our press release optimization and submission services are designed to maximize the visibility of your press release in the news, search engines, and media databases. Making sure your press release is keyword searchable for the best search terms in your niche or industry is critical to its success. We analyze your release and optimize it around key search terms that increase your chances of being noticed. By boosting your visibility online, and providing network distribution and optimized enhancements we ensures that your press release is both high quality and high profile.
Count on our Marketing Team to produce quality Press Releases in a quick and professional manner.
Press Releases and Submission Package Pricing
GetPopularFast now provides Press Releases and Submission services. This is a very quick and effective way of submitting to hundreds, even thousands, of the world’s most popular article sites/directories. Get more traffic, more leads, and more ultimately more sales from your Press Release!
Companies that currently rely heavily on Social Media for Branding, Engagement, & Advertising:
What You Need To Know About Social Media Marketing
Social Media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do’s and don’ts of Social Media Marketing.
Keep in mind that Facebook fan pages are for businesses and personal pages are for individuals. If you mix up the two then you are putting yourself at risk of being deleted. While it is a good idea to be a bit personal on your fan page it is important to separate the two.
Keeping track of comments, reviews, and blogs related to your business is an important part of Social Media Marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.
Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.
Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.
Social Media Marketing Tips
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
During the holiday season, present your products as gifts. This might not be a good approach for your website, but it is relevant on social networks. Post updates about your products as Christmas presents and wait for your readers to accept this as a possibility rather than pushing this idea on your website.
Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.
The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these Social Media Marketing tips wisely and your business will soon see the benefits.
Hope you enjoyed our Social Media Marketing Tips! Read more on…
Social Media Marketing
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