Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage.
Let’s first take a look at how search engine indexing can cause you problems on your web site.
Most web sites are built up of menus and context areas. The menus are frequently text based, making them easy to update or change. The content is dependent on our writing creativity. Both of these can lead to search engine indexing trouble.
Search Engines look through the text on your pages, menus as well as content and they create their index on what they find. So far so good. But just how do the search engines do this? They can’t look at your page and decide which is the main content area visually, so they simply start at the top of the code and work down.
If your site follows the standard pattern of a navigation bar on either the top or down the left side of the page and uses a table structure to achieve this, then your whole nav bar will be read and indexed before your main content area. If your site has a lot of variation then this shouldn’t be a problem. But what if your site is focused on one subject and your navigation bar tends to repeat words? As an example you may have a site that sells watches and your nav bar may read like this: Men’s Watches, Ladies Watches, Sport Watches, etc. You can see how easy it is to repeat that word Watches.
Search engines like to give points to sites that contain valuable content that is easily categorized and recognizable to visitors, but they also take away points for keyword spamming. In the above Watch example, the nav bar could easily cause your page to be listed as a keyword spammer.
Here is the first Flash Trick to improve your ranking. Create the navigation bar in Flash. This way all those repeating words are now hidden from the search engine spiders. As an added benefit the code taken up by the Flash will probably be less than the code used in the text based nav bar. This will help the search engine spiders to focus on the main content area of your page.
Let’s now look at another common problem with search engine indexing. In this example consider a shopping site selling the same watches as in our previous example. Each watch page will have a description of the individual watch, and that is fine. But each page may also have “boiler plate” text as well. There may possibly be a standard description for a particular watch brand, or possibly warranty or shipping information included on the page.
Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct each page is the more likely the search engines will consider the text as relevant. If there is too much repeated text, the search engines may even drop all the pages that they believe have duplicated text. Not a good situation, especially if you don’t want to be forced into creating completely original text for every page on your site.
Here is Flash Trick number two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages. This way, only the distinct text is visible to the search engines and your repeating text is hidden in the Flash file. Any text that you tend to repeat from page to page is a prime candidate for the Flash treatment.
So take a look through your web site. Do you have text menus that use repetitive words? Do you use boiler plate text, or have repeated text areas on several pages? If so you should let Flash’s disadvantage of being search engine unfriendly become your advantage on making a search engine friendly site.
Keep Building Your Social Media Marketing
Getting yourself set up online with social media is now becoming an absolute necessity for any business, whether based in a physical location or explicitly online. This article will show you how to effectively market your company using this new marketing outlet. It’s not as hard as you might think it is.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
People primarily use social media sites for fun, and if you can find a way to make buying from you entertaining, they’ll be much more likely to purchase something. For example, offer a discount on your products to anyone who follows your page, but make the discount they get a mystery. Some followers might save only 5%, while others get a huge discount. People will encourage their friends to see what results they get, and you’ll build up followers in no time.
If you need to establish an email mailing list, using a social media site is a great way to do it. Get your followers and fans to provide an email address to you for future mailings in exchange for an entry into a contest where prizes and discounts will be given away.
To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.
Never dismiss advice just because it is coming from a competitor in your niche. People that have been involved long enough to establish their company aren’t often worried about their glory being stolen. If someone has useful and relevant experience, always lend a listening ear. In the end, this could help you and your company become better as a whole.
During the holiday season, present your products as gifts. This might not be a good approach for your website, but it is relevant on social networks. Post updates about your products as Christmas presents and wait for your readers to accept this as a possibility rather than pushing this idea on your website.
Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.
As you can see from this article, while social media can seem intimidating for someone who hasn’t spent much time on it, it is really quite simple. As far as marketing goes, social media is actually something that is free and simple enough to do yourself without having to hire a professional.
Tips To Make Social Media Marketing Easier
If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is probably what you need. It is the wave of the future when it comes to advertising. Use this article to get yourself set up and running.
Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.
You’re going to want your company to be as visible out there in the world as possible, This includes participating in other blogs to help build followers that can rely on your sincerity. You’re also going to want to check into how mobile device apps can help your business thrive. With people checking into places these days and interacting through their mobile devices, it is a good resource from which to gain exposure.
Add relevant tags to your YouTube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.
Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.
Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.
To get people to pass your content around, write lists! A list format might seem a bit awkward and silly, but people are more likely to share this type of content than just about anything else. Whether it’s a top 10 list of products or a list of ways a product can be used, lists will get people engaged.
Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them.
If you take the advice listed here to get up and running on Facebook, Twitter or any of the other social media sites, you will start to see results quite quickly. There is nothing as satisfying as watching your fans and follower numbers start to grow every time you log on.
Search engine optimization (SEO) can be a daunting process to learn for any person who is unfamiliar with it. However, this process is one of the more important skills that you must learn and master if you plan on making some money on your online site or business. This seems like a tall order for a novice in the whole SEO game, but fortunately for you, there are a couple of things that you can learn about that can help you understand, and hopefully implement, the entire process to help improve your site’s ranking.
What is SEO?
The first thing that you must know before anything else is what search engine optimization (SEO) is and how it can benefit your online site.
Just in case you do not know, search engine optimization is an important skill that will allow your website or webpage to get better rankings in search engines, such as google, thereby making it easier for people to discover it. There are a lot of techniques and processes involved in SEO, which is why learning how it works first of all is the most important first step that you must take.
Basically, SEO helps online sites, or online businesses, to get a certain amount of exposure on the web by making them more visible and easier to find through the use of search engine’s indexing software, thereby making it easier to redirect traffic to your site and business, improving your chances of receiving a steady stream of market.
How is your site or page ranked?
Before your website can make full use of SEO, you must first get it indexed by search engines. How this works is that search engines find your website or webpage through the use of different indexing programs, such as crawlers or spiders that basically follows all links that lead to your site or page and downloads copies of it as it goes.
After this, your site or page will be analyzed and indexed based on some algorithms and criteria set by the search engines, thereby giving your site its ranking. This can be achieved through effective link building, which requires you to create connections to other sites that have similar contents to that of your site.
Benefits of SEO for your site
One of the more obvious benefits of SEO is that It can help improve your site’s web ranking in search engines, thereby increasing the amount of web traffic that you website can generate. Since your site is now easier to locate in the web, it is a safe bet that there will be a significant change in the amount of visits from potential customers that your site can get. Keep in mind that making your site easier to find makes a whole lot of difference for your business’ survival, especially for those based online.
Spamming is one way of getting traffic directed to your website, however, this type of method will only work for a short period of time, and will ultimately lead to your site’s failure.
This type of method works by literally tricking traffic to get redirected to your site through the use of some deceptive techniques, such as using irrelevant keywords and using duplicate content on other sites just to try and increase your site’s page ranking.
Initially, this can generate some traffic to your site, but it will create some problems later on for your site, making it a big possibility that you might even lose some potential customers along the way.
Learning how the entire SEO system works is your first step on managing your online business or website, especially for a beginner such as yourself. Understanding how it works can help you determine what other steps you need to take in order to fully realize and take advantage of the entire SEO process in turning your business into a complete online success.
Search engine optimization (SEO) can be a complicated process, especially if you are not very familiar, or well-versed, with the method. A lot of SEO beginners, and even some professionals, continue to commit the same mistakes when they do try to use SEO, thereby making it harder for them to get the results that they desire for their site’s page ranking.
Fortunately for you, by simply determining what mistakes they make and avoiding them, you can actually fair off better than those people who commit them, even if you are an SEO beginner. If you are already well-versed with the SEO process, then learning these mistakes won’t hurt your chances either, but rather, help improve them.
Wrong or irrelevant keywords
A lot of people try to use popular or common keywords in order to get people to their sites, regardless if the keywords that they use have any relevance to their site or not. You may be able to generate traffic using this type of method, but since you are not offering relevant content based on your keyword, people visiting your site will just end up leaving simply because you are not offering any content that they are looking for. You are actually getting traffic of market that isn’t even interested in your site or its content, so you just end up with nothing.
Avoid doing this method, instead try to focus on using genuine relevant keywords, so you can direct traffic of possible clients to your site, and not just useless web traffic.
Overuse of keywords
Another mistake that people do when they try to optimize their site is by over-using keywords, or using them repeatedly in the title, tags and body. They believe that by overloading their site’s content with their chosen keywords, they will be able to trick search engines, and improve their site’s page ranking in the process.
Unfortunately, this is not necessarily the case. Search engines will be able to detect if you are committing the over-use of keywords, or “spamming”, and if so, your site will pay the ultimate price by getting itself banned from the search engine’s index.
Good or relevant content missing
You may believe that even if you do not offer any good or relevant content in your site that your site itself is still good enough to get and keep the traffic that you are able to produce, but this, however, is not the case, as good and relevant content is what will get people, or your possible clients, to stay to your site.
People are driven to go to your site with the keywords that you have chosen, but it is your site’s content that they will be looking for, so make sure that whatever keywords you have chosen to use, those keywords will direct them to relevant web content in your site. Do take the time to write good and relevant content in order to ensure that your site would continue to do well against others offering the same thing. Remember that the only way that you can get your site to stand out against other sites would be your site’s content.
Wrong HTML codes = HTML errors
If your site commits a lot of HTML errors when people try to access it, even if it has very good and relevant content, chances are people will visit your site a whole lot less. So before you submit your site to search engine directories, you need to check and double-check your HTML codes to avoid any problems with your site, such as slow loading time, browser conflicts, and low page ranking.
Too much graphics
Bear in mind that search engines detect texts when indexing, analyzing and checking sites, and are not programmed to look for graphics, so creating a graphics-rich site will not give it an edge over other sites in terms of SEO, but can actually have the opposite effect. Since search engines are not programmed to look for graphics, they may bypass your site, giving it a lower page ranking.
Learn to avoid these SEO mistakes, and you should be able to do a whole lot better than others.