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Ten Search Engine Optimisation Mistakes

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Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page’s particular goals and SEO needs. I like to break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors.

I have compiled a list of some of some common Search Engine Optimization (SEO) mistakes.

1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital – leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.

2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL’s like the normal Joomla URL “index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35” drive the website. The problem with these URL’s is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”. If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like “buy” and “blue widgets”.

3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.

4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links – this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising – A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a “black listed” site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.

5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for “web design” keyword search terms. Use professional common sense when gaining links.

6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.

7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.

8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don’t sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.

9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.

10. Keyword Spamming and Stuffing. If you sell “Blue Widgets” then every page of your site does not need to have “Blue Widgets” in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”. These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.

These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to being involved. Good luck and I wish you all the best with your SEO efforts.

How does Google determine domain age and How important is it for Website Authority? & Some Extra Helpful Tips for Establishing Authority:

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How does Google determine domain age and and How important is it for website authority?? Does Google look at the whois data or do they rely on the crawler? e.g. When they first indexed the website. Check out the great tips below:

Helpful tips for establishing website authority:

website authorityNow that we have looked at some of the benefits of having an authority website in the previous post, you may be wondering what you need to do to accomplish this for yourself. Here we’ll take a look at a number of professional recommendations that can all help towards this goal. Ok, here we go!

1. Have a Blog on Your Domain

As I have already mentioned, building website authority takes time and effort. One of the best ways to keep your target audience entertained or interested and prove to them that you have valuable knowledge and information is to blog. A blog is great for encouraging people to keep coming back to your site, which is critical for building authority. With a blog, you will be able to show readers that you are an expert in your field. Over time your blog archives will develop into a valuable library of content that attracts search engine visitors.

Blogs are great for building links from other websites because bloggers tend to link to other blogs, and interesting, helpful articles will be shared by your readers via links, e-mail, and social media. If your business has a simple website with only a few pages about your company, your services, and your staff, it’s unlikely that a lot of other websites and blogs will be linking to you. The content is just not rich enough. Having a blog drastically increases the amount of content on your site, which means more opportunities for inbound links.

An increase in content and inbound links willwebsite authority likely lead to an increase in search engine traffic. From my own experience with my sites and those of my clients, I have found blogs to be an incredible opportunity for increasing search engine traffic.

Probably even more important than the links or increased traffic, blogging gives you the opportunity to connect with your visitors and customers in a way that is not possible with just a static website.

The personal nature of blogging is great for helping others to see what you have to offer, but also for building trust, which is critical for gaining authority. Yes, there are some downsides to blogging. Maintaining a blog that is updated regularly will take some time and the results will not usually come right away, but if you can put in the effort and be patient the benefits will become apparent.

2. Know Your Audience

Blogging to build your authority is more than just posting personal information, or the same content that can be found at many other blogs. In order to work your way into being an authority in your industry, you will need to first have a very clear idea of your target audience and what they need from you. Find ways to use your blog to give them information and resources that will be helpful to them and you will prove to be a valuable resource.

3. Go Above and Beyond

Building website authority is not easy. Only a small percentage of sites in any given industry will ever achieve a status and reputation that could be considered authority, and naturally those will be the sites that go above and beyond the others in the industry to become the most valuable resources for visitors. If your goal is to establish a high level of authority, then take a look at the other websites and blogs in your field and see what they are doing. Think about what you can do to make your website stand out as unique and more valuable. If you are doing the same things and publishing similar content as all the other sites, it will be difficult to ever separate yourself from the pack.

4. Publish Content Consistently

If you’re blogging on your site, then it is important that you make an effort to publish posts on a consistent basis. This doesn’t mean that you need to publish something every day or that you have to publish on specific days of the week, but always be working on new content and avoid going long periods of time with no posts. Posting consistently will help to build momentum and to keep your subscribers and readers coming back. Building authority is much more difficult with sporadic and infrequent posting.

In my own work, I have found that it helps website authority and blog commentsset up a posting schedule for each week. I plan posts a week in advance so that I know what needs to be done. This also makes it easier for me to work ahead. This approach can also work for businesses that have several different people writing for the blog. For example, if you have three people doing the writing, rather than everyone just posting whenever they have something done, assign a specific day each week or a particular date of the month to each author. Planning will help make sure that the blog is not abandoned for long periods of time.

If there is no one at your business who has the time to write blog posts on a consistent basis , another option is to hire freelance writers. You can post a job listing at the ProBlogger job board or any other site that showcases freelance writing opportunities. Writers can be hired for reasonable prices and your site can benefit from the content that is consistently added.

5. Network with Others in Your Niche

Those who run authority websites are typically very well-connected in their industries. Likewise, every successful blogger has a strong network of other bloggers. If you want to build your site’s authority, make an effort to be active in the online community of your industry. Get to know other bloggers and business owners and you are likely to make some valuable connections.

Being well connected can lead to positive recommendations, collaboration and joint venture opportunities, increased in-bound links, and generally a higher profile and increased recognition within your industry.

Let a GetPopularFast SEO & Social Marketing Expert help you increase your website authority today!


6. Build Links

I talked earlier about how blogs can help to build links, but the subject of link building is of critical importance for improving the authority of your site. Links drive traffic to your site, both in terms of click-throughs and search traffic, and therefore it should be a major point of emphasis in your marketing efforts.

Building links is a subject that cannot be covered adequately in this post, but here are some basic link building tactics that you can use for the purpose of improving authority.

Guest post at other blogs

Writing for other blogs is one of the most under-used marketing methods available. Most bloggers are always in need of good content and open to publishing articles from other bloggers. From your perspective, writing for other blogs will provide an excellent opportunity to get your name in front of a targeted audience and to get a link back to your website (most blogs include a brief author bio with a link on guest posts). While it will take some time to write the posts, the free exposure and link is more than worth the effort if you are choosing blogs in your industry that have a similar audience as yours.

If you are interested in guest posting but not sure where to start, first work on finding other blogs that cover similar topics as you and have a well established audience. Once you have some blogs in mind, put together some ideas for posts. Next, contact the blog owner through a contact form or via e-mail and simply ask if they are interested in receiving guest posts.

From my experience, you probably won’t see huge results in terms of visitors from any one guest post, but the cumulative effect of several quality guest posts on influential blogs in your industry can be great for your name, recognition, and reputation.

Marketing your blog with social media promotes website authority

One of the most common methods for link building is through the use of social media sites like Digg, Reddit, Delicious, and others. These sites can help you to get your content valuable exposure, which often leads to links from other bloggers who found you through the social media site. The effectiveness of link building through social media has died off a little bit in the last few years, but it still brings significant opportunity and should be a part of your overall marketing plan to increase your website authority.

Social Media Marketing is another very big topicseo campaigns increase website authority that can’t be covered in depth in this post, but to get started you should select a few social media sites (probably 2 – 4) that are a good fit for the content that you publish at your blog. Visit the various social media sites to get a feel for their audiences and what types of content they prefer. Also, don’t forget about niche social media sites which have smaller audiences but also have much more targeted traffic. Become an active user at your social media sites of choice rather than just submitting your own content and never voting for anything else.

As you use the site regularly, you will learn more about the tendencies and you can start to craft blog content with the audience in mind. Then as your content becomes popular at social media sites, users of those sites will see that other users have found your content to be valuable, and you will be able to establish some authority. Consistent success with social media can lead to a lot of traffic, links, exposure, and authority.

Focus on Quality Over Quantity

As bloggers publish new content and link to posts from other bloggers, they will link to the posts that are outstanding for one reason or another. Maybe it is an opinion piece that sheds new light on a topic. Maybe it is a tutorial that teaches something of interest to readers. Maybe it is a collection of resources that helps readers to find things that will make their lives easier. Whatever the case may be, this type of content cannot usually be written quickly. Make an effort to prioritize the quality of your blog’s content over the frequency of posts. If you have to make the choice between publishing one really good post per week or three average posts, go with one good post. Keeping exceptional content on the blog will allow you to be able to attract more links from other websites and blogs. This high level of quality in your content is needed in order to establish a high level of authority.


7. Get Around, Get Out There!

Part of establishing an authority site is being in front of your target audience on a regular basis. Rather than focusing solely on the content of your blog, make an effort to be seen, and be active in other places within the industry. This includes writing for other blogs, getting involved in the comments at other blogs, being an active member of social networks, using forums, or generally being involved wherever you may be able to interact with your target audience. All of these things can help to increase your exposure, and over time it will give you the opportunity to show that you have a lot to offer the industry.

8. Help Others Whenever Possible

Whether it be through your blog posts, comments on your blog, e-mail, Twitter, or any other method, any time you can help people you are working towards building more authority and respect. People remember those who have helped them in one way or another, and this is one way to prove that you are able to have a positive influence and that people should pay attention to you.

9. Be Different

Authority websites are not like every other website in their field. There is something unique about them that makes the site more valuable, more interesting, or more helpful to visitors. Make an effort to be different and offer something that others cannot.

Article Topics: website authority

*FREE* The Top 15 RSS Directories That You Should Submit Your BLOG FEED

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Submit Your BLOG FEED

Do you want to learn how to Submit Your BLOG FEED to get more targeted traffic from BIG directories? Every blogger wants permanent readers to read their blogs. But in order to get permanent readers bloggers need subscribers to their blog feed and RSS is the most effective way to keep your readers and to inform about your blog updates.
Submit Your BLOG FEED

If you take a look around the internet you will find many ways to get subscribers, and RSS Feed Directories are among the most successful methods to get permanent subscribers to your blog.

Submitting your blog feed to RSS feed directories has even more advantages. Blog feed directories not only bring subscribers, it also helps bring quality traffics and help gain quality backlinks to your blog. Ensuring submitting your blog feed to high PR and high alexa ranked directories helps increase your blog SEO and garners huge exposure also.

So here are the most visited and top ranking blog RSS feed directories where every blogger SHOULD submit their blog RSS feed.

Submit Your BLOG FEED To The Top 15 RSS Directories!



Sl. No.
1
2
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5
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9
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Page Rank
9
6
6
6
6
6
6
5
5
5
5
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3
Alexa Rank
586
4
8128
11438
38412
46468
89885
29117
36351
58239
91807
43592
53942
547301
63001

Submit Your BLOG FEED to the Top 15 RSS Directories

Article Topic: Submit Your BLOG FEED

Sincerely, Mr. GetPopularFast.com

So Submit Your BLOG FEED ASAP!!! IT DOESN’T TAKE TO LONG!

The New FREE Search Engine Submission Tool

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FREE Search Engine Submission Tool

Use our GetPopularFast FREE Search Engine Submission Tool and Submit your Website to over 135 of the Largest Search Engines from Around the Globe.

Just another reason why GetPopularFast.com is Canada’s #1 SEO & Social Marketing Company! Try us out, you wont be disappointed!Search Engine Submission Tool

Read Our FREE Search Engine Submission Tool Instructions


1. Before submitting your website, blog, or url please make sure that your link is live online and fully-functioning for maximum benefit.

2. Enter your main (real) e-mail address, as you may receive confirmation messages from the Search Engines (you NEED to confirm them!) before your site is/can be listed.

3. Select the Search Engines below that you want to submit to and then hit the “Submit” button, It’s as easy as that! Submitting your url may take up to 2 minutes, Leave this window open for your report.

4. Do NOT submit the same url again once completed, This could result in your site being labelled for SPAM and you risk possible Blacklisting. We advise 12 – 15 days between submissions for each url.

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Sincerely Mr. GetPopularFast
Try our New FREE Search Engine Submission Tool
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TRY OUR NEW FREE GOOGLE SUBMITTER!

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FREE GOOGLE SUBMITTER


HAVE YOUR TRIED OUR FREE GOOGLE SUBMITTER???

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Article Topics: FREE GOOGLE SUBMITTER, FREE SEO TOOLS

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