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Tips & Tricks For Improved Search Engine Rankings

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Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage.

Let’s first take a look at how search engine indexing can cause you problems on your web site.

Most web sites are built up of menus and context areas. The menus are frequently text based, making them easy to update or change. The content is dependent on our writing creativity. Both of these can lead to search engine indexing trouble.

Search Engines look through the text on your pages, menus as well as content and they create their index on what they find. So far so good. But just how do the search engines do this? They can’t look at your page and decide which is the main content area visually, so they simply start at the top of the code and work down.

If your site follows the standard pattern of a navigation bar on either the top or down the left side of the page and uses a table structure to achieve this, then your whole nav bar will be read and indexed before your main content area. If your site has a lot of variation then this shouldn’t be a problem. But what if your site is focused on one subject and your navigation bar tends to repeat words? As an example you may have a site that sells watches and your nav bar may read like this: Men’s Watches, Ladies Watches, Sport Watches, etc. You can see how easy it is to repeat that word Watches.

Search engines like to give points to sites that contain valuable content that is easily categorized and recognizable to visitors, but they also take away points for keyword spamming. In the above Watch example, the nav bar could easily cause your page to be listed as a keyword spammer.

Here is the first Flash Trick to improve your ranking. Create the navigation bar in Flash. This way all those repeating words are now hidden from the search engine spiders. As an added benefit the code taken up by the Flash will probably be less than the code used in the text based nav bar. This will help the search engine spiders to focus on the main content area of your page.

Let’s now look at another common problem with search engine indexing. In this example consider a shopping site selling the same watches as in our previous example. Each watch page will have a description of the individual watch, and that is fine. But each page may also have “boiler plate” text as well. There may possibly be a standard description for a particular watch brand, or possibly warranty or shipping information included on the page.

Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct each page is the more likely the search engines will consider the text as relevant. If there is too much repeated text, the search engines may even drop all the pages that they believe have duplicated text. Not a good situation, especially if you don’t want to be forced into creating completely original text for every page on your site.

Here is Flash Trick number two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages. This way, only the distinct text is visible to the search engines and your repeating text is hidden in the Flash file. Any text that you tend to repeat from page to page is a prime candidate for the Flash treatment.

So take a look through your web site. Do you have text menus that use repetitive words? Do you use boiler plate text, or have repeated text areas on several pages? If so you should let Flash’s disadvantage of being search engine unfriendly become your advantage on making a search engine friendly site.

Fast Tricks For Improved Search Engine Rankings

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Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage.

Let’s first take a look at how search engine indexing can cause you problems on your web site. Most web sites are built up of menus and context areas. The menus are frequently text based, making them easy to update or change. The content is dependent on our writing ability and creativity. Both of these can lead to search engine indexing trouble.

Search Engines look through the text on your pages, menus as well as content and they create their index on what they find. So far so good. But just how do the search engines do this? They can’t look at your page and decide which is the main content area visually, so they simply start at the top of the code and work down.

If your site follows the standard pattern of a navigation bar on either the top or down the left side of the page and uses a table structure to achieve this, then your whole nav bar will be read and indexed before your main content area. If your site has a lot of variation then this shouldn’t be a problem. But what if your site is focused on one subject and your navigation bar tends to repeat words? As an example you may have a site that sells watches and your nav bar may read like this: Men’s Watches, Ladies Watches, Sport Watches, etc. You can see how easy it is to repeat that word Watches.

Search engines like to give points to sites that contain valuable content that is easily categorized and recognizable to visitors, but they also take away points for keyword spamming. In the above Watch example, the navigation bar could easily cause your page to be listed as a keyword spammer.

Here is the first Fast Trick to improve your ranking. Create the navigation bar in Flash. This way all those repeating words are now hidden from the search engine spiders. As an added benefit the code taken up by the Flash will probably be less than the code used in the text based navigation bar. This will help the search engine spiders to focus on the main content area of your page.

Let’s now look at another common problem with search engine indexing. In this example consider a shopping site selling the same watches as in our previous example. Each watch page will have a description of the individual watch, and that is fine. But each page may also have “boiler plate” text as well. There may possibly be a standard description for a particular watch brand, or possibly warranty or shipping information included on the page.

Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct each page is the more likely the search engines will consider the text as relevant. If there is too much repeated text, the search engines may even drop all the pages that they believe have duplicated text. Not a good situation, especially if you don’t want to be forced into creating completely original text for every page on your site.

Here is Fast Trick number two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages. This way, only the distinct text is visible to the search engines and your repeating text is hidden in the Flash file. Any text that you tend to repeat from page to page is a prime candidate for the Flash treatment.

So take a look through your web site. Do you have text menus that use repetitive words? Do you use boiler plate text, or have repeated text areas on several pages? If so you should let Flash’s disadvantage of being search engine unfriendly become your advantage on making a search engine friendly site.

What is a Billion? [Video]

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What is a Billion? [Video]

How to Use SEO for Your Website…

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Several business owners and web site owners now understand the power of having high rankings in search engines. You get to be visible to millions of potential visitors online which can ultimately lead to increased sales and income. You can use SEO wisely to become highly successful in the industry you have chosen. Find out more about the techniques and benefits to determine the best ways to market your web site. Here are some guidelines.

How the Engines Work

SEO or search engine optimization aims to make web sites more visible, according to their relevance to any given search. Search engines contain programs referred to as spiders, which go to several web pages or URLs to identify the content of the site, as well as look for other links to scan later on. Spiders are also called web crawlers and scan the content of different web sites and pages.

These send the results of the scan back to the algorithm, which will eventually be broken down further to be analyzed. If the spiders go through a link to a new page or site, the links are stored. Other spiders over time will continue to crawl to linked-to pages. More links from other sites and pages will lead to frequent crawls and visits, thereby boosting reputation and potential sales.

Analyzing the Data
Search engines generally view a combination of more than 200 factors to identify the right pages that must rank for certain queries. Factors include information contained in the web pages or on-page factors like title heading and page content. Off-site factors may also be included. The factors include the words used to link back to you, the reputation of the page linking to you and the duration of time the link has been present. Both off-site and on-site factors determine the search engine rankings.

On Site Architecture

When you create a web site, try to aim for easy-to-understand site architecture and simplicity. Both search engines and human visitors will find it easier to locate you. You should try to organize the web site into clean sections, called siloing and theming. Good site architecture will organize the domain name according to the exact description of your chosen topic. For example, if your web site is about basketball shoes, you can use the site architecture as such: “shoes.com/basketball/” or “shoes.com/basketball/midcut/”.

Having good site architecture will provide you with many advantages like easy expansion, since the site can be divided into manageable sections, easy navigation, since the site can easily be viewed and the URL manipulated by users and easy maintenance, since the web site can be divided into sections that are easy to control.

Keyword Relevance

Always invest in good and useful keywords that pertain to your chosen topic. Users can easily find you through the title and content if you include the right keywords and secondary terms that pertain to your chosen topic. Use keyword generating tools and other online programs that will aid you in improving the web site as a whole.

There are plenty of things to understand when using keywords, like the use of plural or singular terms, order of words and head keywords. The words should appear in the vital parts of the article or content, but avoid overstuffing the site with these or you will lose credibility.

The Future Of Search Engine Rankings

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How do you plan for future changes in search engine rankings?

It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.

The Future Of Search Engine Rankings

For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules.

So knowing this how do we get ahead of the game?

Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on?

For me I will take the later…. and this is how it’s done…

We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible… here is a list

domain name >> the name itself, length of registration past and future

domain hosting >> good hosting network. different ip range for mininets/virtual real estate

meta tags >> title, keywords, description

on page >> keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames

visitor usability >> fast loading, good content, good navigation, search equipped, site map

html >> w3c compliant

directories >> dmoz & yahoo, local, industry specific, large generic

linking >> inbound links, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range

I’m sure there are a few others that I could add to this list however on the whole currently this is it.

If you include all of these items into building your next web page and sites, no matter how the SE’s decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.

Like anything else, high search engine ranking is not rocket science! You just have to know the rules and then do the work.

Start with one keyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase…..

And if you want a huge head start, there’s some great info out on fast SEO ranking.

Topic: The Future Of Search Engine Rankings