So, you’ve heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are. Well, your main two goals in SEO are to increase your websites position in the search engine results pages (SERP’s) and to increase your websites traffic. Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet. Both are great ways of measuring your sites success and growth. You are aim is to get a high Google Pagerank (commonly referred to as PR) and a low Alexa Rank. What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites on the net. Let’s explore these two rankings in a little more detail.
What is Google Page Rank?
The co-founders of Google, Larry Page and Sergey Brin, describe Google Page Rank as a tool designed to rank a website that is listed in the Google search index. A Pagerank of a web page is given on a scale of 0-10. 0 is the lowest possible score for a website and conversely a 10 is the highest score possible. A high Pagerank is defined by the amount, importance and relevance of web pages that link to the web page in question. When a web page links to another web page, Google consider that to be a vote for the page in question and therefore of some importance. There is a formula associated to how PageRank is calculated but for the purposes of this article it is too indepth, but if you are interested in the theory behind PageRank (PR) then a quick search on Google will provide fruitful.
What is Alexa Rank?
The Alexa Rank is different to Google PR; Alexa rank websites based solely on traffic to the website. Alexa rank websites in descending order towards 0, where the most highly visited website on the Internet is given a rank of 0. At this point in time the top three ranked websites (most visitors) on Alexa are, 0 – Yahoo, 1 – Google and 2 – MySpace.
According to Alexa these 3 websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every web site in the world is included in the Alexa Rank, so the scale on your Alexa ranking is constantly changing in relation to other websites on the Internet.
How do you plan for future changes in search engine rankings?
It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
The Future Of Search Engine Rankings
For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules.
So knowing this how do we get ahead of the game?
Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on?
For me I will take the later…. and this is how it’s done…
We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible… here is a list
domain name >> the name itself, length of registration past and future
domain hosting >> good hosting network. different ip range for mininets/virtual real estate
meta tags >> title, keywords, description
on page >> keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames
visitor usability >> fast loading, good content, good navigation, search equipped, site map
html >> w3c compliant
directories >> dmoz & yahoo, local, industry specific, large generic
linking >> inbound links, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range
I’m sure there are a few others that I could add to this list however on the whole currently this is it.
If you include all of these items into building your next web page and sites, no matter how the SE’s decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.
Like anything else, high search engine ranking is not rocket science! You just have to know the rules and then do the work.
Start with one keyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase…..
And if you want a huge head start, there’s some great info out on fast SEO ranking.
Topic: The Future Of Search Engine Rankings