Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage.
Let’s first take a look at how search engine indexing can cause you problems on your web site. Most web sites are built up of menus and context areas. The menus are frequently text based, making them easy to update or change. The content is dependent on our writing ability and creativity. Both of these can lead to search engine indexing trouble.
Search Engines look through the text on your pages, menus as well as content and they create their index on what they find. So far so good. But just how do the search engines do this? They can’t look at your page and decide which is the main content area visually, so they simply start at the top of the code and work down.
If your site follows the standard pattern of a navigation bar on either the top or down the left side of the page and uses a table structure to achieve this, then your whole nav bar will be read and indexed before your main content area. If your site has a lot of variation then this shouldn’t be a problem. But what if your site is focused on one subject and your navigation bar tends to repeat words? As an example you may have a site that sells watches and your nav bar may read like this: Men’s Watches, Ladies Watches, Sport Watches, etc. You can see how easy it is to repeat that word Watches.
Search engines like to give points to sites that contain valuable content that is easily categorized and recognizable to visitors, but they also take away points for keyword spamming. In the above Watch example, the navigation bar could easily cause your page to be listed as a keyword spammer.
Here is the first Fast Trick to improve your ranking. Create the navigation bar in Flash. This way all those repeating words are now hidden from the search engine spiders. As an added benefit the code taken up by the Flash will probably be less than the code used in the text based navigation bar. This will help the search engine spiders to focus on the main content area of your page.
Let’s now look at another common problem with search engine indexing. In this example consider a shopping site selling the same watches as in our previous example. Each watch page will have a description of the individual watch, and that is fine. But each page may also have “boiler plate” text as well. There may possibly be a standard description for a particular watch brand, or possibly warranty or shipping information included on the page.
Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct each page is the more likely the search engines will consider the text as relevant. If there is too much repeated text, the search engines may even drop all the pages that they believe have duplicated text. Not a good situation, especially if you don’t want to be forced into creating completely original text for every page on your site.
Here is Fast Trick number two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages. This way, only the distinct text is visible to the search engines and your repeating text is hidden in the Flash file. Any text that you tend to repeat from page to page is a prime candidate for the Flash treatment.
So take a look through your web site. Do you have text menus that use repetitive words? Do you use boiler plate text, or have repeated text areas on several pages? If so you should let Flash’s disadvantage of being search engine unfriendly become your advantage on making a search engine friendly site.
If you are looking for affordable SEO services (company), then you have landed on the right page. Our SEO services and web solutions are tailor-made to suit even the most shoe-string budgets. We follow the most advanced SEO methodologies to help your site rank higher in SERPs adopting our Ethical SEO approaches.
Our SEO services will help your site increase visibility and bring quality and targeted visitors. Although our services are capable helping your site achieve potential customers and higher conversion rate yet, to your pleasant surprise, we offer these website rankings at the most competitive prices to you.
Higher Search Engine Ranking is NO Fluke!!!
It’s true. Your site can not increase its website rankings by happenstance. It has numerous competitors to fight against so that it emerges victorious by putting them behind in the search engine visibility. We by the virtue of our white hat SEO techniques ensure that your site consistently improves its ranking over the times. We value ethical SEO practices and incorporate highest level of search engine marketing ethics into our business practices. Our organic SEO practices with while-hat techniques uniquely differentiate us from the other SEO Companies in the industry.
Ethical/ White Hat SEO Practice
We, as a leading SEO Company, are capable of performing through Ethical Search Engine Optimization practices. One of the reasons of our rapid growth over the past few years can be largely attributed to the fact that we have always given consistent performances to our clients. Ethical SEO practices have been ingrained deeply in our business ethos and we believe in passing it down to each and every staff in our organization.
Dedicated and Experienced SEO Professionals
Each of our Dedicated Search Engine Marketing professionals has ample experience in handling SEO campaign for many customers. We utilized our collective experience and expertise to bring the desired results for our customers. Our search engine optimization specialist are not only thorough in field of search engine optimization and marketing, but also they are talented enough input their valuable contributions to make each and every campaign successful. Our search engine optimization specialist display brilliant coordination among themselves which is a critical factor while handling an SEO project. Starting from search engine submissions, Link Building team to Web development team and Content developer team, our SEO experts help you get the best results and boost your sales growth.
Higher Ranking, More Traffic and Greater ROI
We offer you the guaranteed SEO Services with higher ranking, increased traffic and greater ROI. Our estimates are based on practical calculation rather than empty and tall claims. We allow our customers to check our services by going through small and affordable SEO Services plans. This transparency has effected our growth tremendously. Our ethical SEO services offer higher search engine ranking for a long time. Since our SEO methods are based on White-hat techniques, we are able to deliver solutions on a long-term basis.
Our higher website rankings services enable your site to achieve higher volume of targeted, potential and convertible traffic. This creates a chance of higher conversion rate resulting into sales. Apart from the natural or organic search engine optimization services, we are also into sponsored list campaigning of Google. Our efficacious PPC campaigns help you achieve grater ROI (Return on Investment) thereby maximizing your revenue generation.
Search engine optimization (SEO) is one of the surest ways to boost traffic to your site and increase sales revenue of your business. SEO or Online Marketing has become extremely indispensable for the growth of your business. It helps your site increase its ranking in various search engines thereby improving the search engine visibility in different search engines. This in turn helps your site generate more traffic leading to higher conversion rate. Search engine marketing, on the other hand, deals with the entire process of optimization, i.e., organic as well as paid results. A well-strategized paid result campaigning (known as PPC Campaigning) can do wonders for your site.
There are many different approaches for making money online or for gaining more exposure for your business online, some can have an impact quickly while others (like building authority) are more focused on the long term. With other possibilities that could produce a return in a shorter period of time, why should you be concerned with building authority?
While no traffic source is guaranteed to keep sending visitors to your site, search engine traffic is much more stable than others, such as social media. If your site is not doing anything to irritate Google and if you are consistently working to improve your site and add new content, search engine traffic should at least be holding steady, if not increasing. Any website owner who wants to achieve stability and consistency (as much consistency as can be expected) should be focused on developing diverse traffic sources, including search engines.
An authority site will always have some stability in terms of traffic because the search engines will continue to send visitors, other sites will be sending visitors through links, and repeat visitors will be coming directly to the site because they know it is a trusted resource. 2. Quality Traffic
Search engine traffic is generally of higher quality than many other sources because people who find your site through searches are looking for something that you offer or for information that can be found on your site. Likewise, links from other sites that are recommending your business or the information on your site will also produce quality traffic. Repeat visitors who keep coming back to your site when they need something will be very high quality, because they already have proven that they turn to your site before going to others.
Because stability and quality of traffic is high, authority sites really have unlimited opportunities at their disposal. For example, SEOmoz built up its authority as a go-to source for SEO information, and now they make money by selling membership access to premium SEO tools that can help website owners and marketers to promote their own sites. Trying to sell this type of membership to SEO tools would be substantially less successful from a company that has not established itself as an authority in the industry.
Boost authority, Increase traffic!
Another example is Freelance Folder, a blog that covers all kinds of topics relevant to freelancers. After Freelance Folder had established a large audience and considerable authority, Mason Hipp and James Chartrand released The Unlimited Freelancer, an e-book that was aimed at its target audience. At the time the e-book was available for purchase, Freelance Folder already had a large audience to market to, and they had already earned the trust of that audience.
These are just two examples, the list could go on and on. But the point is that, with authority and an established audience, you can find ways to monetize your website and provide customers with something that is very valuable to them, and you will already have the audience waiting for you.
4. Increased Influence
An authority website has a great deal of influence within its industry. People tend to pay more attention to what someone is saying if they have earned their trust in the past. If you want to be one of the titans of your industry, working towards building an authority website is a good start.
How do you plan for future changes in search engine rankings?
It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
The Future Of Search Engine Rankings
For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules.
So knowing this how do we get ahead of the game?
Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on?
For me I will take the later…. and this is how it’s done…
We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible… here is a list
domain name >> the name itself, length of registration past and future
domain hosting >> good hosting network. different ip range for mininets/virtual real estate
meta tags >> title, keywords, description
on page >> keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames
visitor usability >> fast loading, good content, good navigation, search equipped, site map
html >> w3c compliant
directories >> dmoz & yahoo, local, industry specific, large generic
linking >> inbound links, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range
I’m sure there are a few others that I could add to this list however on the whole currently this is it.
If you include all of these items into building your next web page and sites, no matter how the SE’s decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.
Like anything else, high search engine ranking is not rocket science! You just have to know the rules and then do the work.
Start with one keyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase…..
And if you want a huge head start, there’s some great info out on fast SEO ranking.
Topic: The Future Of Search Engine Rankings
We provide many Fast & Reliable services for your business. You will never have to worry about getting un-targeted traffic, dead links, or bogus contacts.
We provide only the highest quality fans/likes, followers, votes, views, backlinks, articles and contacts.
100% Guaranteed Delivery or Money Back. We have a Solid & Respected online reputation to maintain!
We primarily target English speaking visitors in 100+ target categories with 125+ Countries to choose from.
We provide our Special GEO & Interest based Targeting Services at no extra charge to our Customers!
Feel free to contact us before placing your order so we can help give you extra insight into all our products & services, to fully meet all your SEO needs.
We take pride in providing nothing less then superior Social Media Support packages for our customers.
Do you have a questions?
If we're Online, we'll answer them right away! If not, we respond to all inquiries within 24 hours.
We have won numerous Industry Customer Service and Satisfaction Awards, Let us put our skills behind your next SEO
Our SEO & Online Marketing Experts are fully certified and licensed. The 100% safe & secure techniques that we use in our high quality services are all legal.
You will never have to worry about your site being blacklisted or banned.
Google Panda & Penguin Algorithm Updates make it even more crucial to have an Expert that is experienced in proper SEO methods.