Why is Metadata Still Important For Search Engine Optimization?

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When approaching search engine optimization, many people think that metadata is no longer important. There have been so many different strategies to come out since, that are newer and seem more effective. However, you are skipping a very useful tool if you pay no attention to metadata. Make sure you take the following advice into consideration and learn why metadata is still important in search engine optimization.

What are you going to do to optimize your sites meta description correctly? First of all, you have to think about keyword classification. You must add keywords to your meta description, and then you must place your meta description on the right page. You see, your pages should be classified according to specific keywords phrases, as your content should all be organized and classified on each of your pages for proper optimization.

Your meta keywords should be selected from your master list of keywords. You will definitely encounter new ones from time to time. You need to also select ones from your content that of course fall into the same subject line as your content and niche. Be sure not overuse meta tags. People that believe in using them many times think that they can overuse these as much as they want. Using too many meta tags is like using too many keywords on your site. Search engines will look down on you doing this and ultimate penalize you compared with your competition.

Your page’s title tag should be handled in the same way. As mentioned earlier, each page should represent a specific keyword phrase. you then use your title tag to make that representation or start it in other words. It is very important that you stick with that theme for each thing you do on that specific page.

There are many tools that can help you come up with these meta tags. When blogging, there are side by side tools that can help you with the meta tags, relevant content links, images, and more. Therefore, the tools are available for the taking.

See what the competition is doing with meta tags. Some of this will be in plain sight for you to see and quite obvious. You can see how they group keywords and if they are even making use of meta tags. Many people believe that they are an outdated strategy, but this is simply not the case. If you don’t see some other sites using them, just realize that they don’t have the knowledge that you do.

Track the results of your meta tags by using your analytics tools. You will soon see how they are working to help optimize your content. You will be able to see what people have searched for and how people have found your specific pages. When you see something is working, then it’s when you know you can keep heading down that path.

You are sure to benefit from the strategies that have been explained here regarding meta tags. Start devising a plan for your success today, and you will start to see how meta tags should be a part of your search engine optimization success.

Future Relevancy of SEO

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With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO). Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.

One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. In order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt our website(s).

Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago. Thinking in terms of long-term success, and to maintain high rankings for each of the major search engines, I have came up with a few guidelines to some basic SEO ideas for you going into the future.

One of the most important aspects for the search engines, and what I have seen and predict will have more importance is website rankings copywriting. This is nothing new, we all know website copywriting is very important, maybe as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important, as 85%, of what our website says will contribute to our page ranking in the future, as a shift from the search engines giving higher ranking from a technical aspect to more of a informational or relevancy aspect is occurring.

Eliminating some of the currently employed technical aspects may maintain higher rankings in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.

a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.

b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.

c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.

I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.

In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.


Techniques And Methods For Researching Keywords

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If you have read anything about Search Engine Optimization then you will already know some of the basic steps to take and what to alter but what is often not covered is the most important thing; keywords. In this article you will learn what keywords are, what keyword phrases are, how to find them, how to understand what they can do for your website and how to analyze them.

What are Keywords?
In simple terms Keywords are words and phrases that people type into search engines to find products or services that similar to yours. As an example I will use Google, these keywords and phrases are stored in Google’s database and they make an assessment about the webpage and what it is about. Google highlight particular terms and expressions that paint the picture of what your web page is about – ideally these would be your keywords for this page. Then when someone searches in Google on these terms your website shows in the results. In the end how well placed in the search results is as a direct result of many different factors, but I shall not cover many of these in this article, only the actual researching of keywords.

Why do I need keywords?
You may have heard a lot about keywords and how important they are to the SEO process well to sum it all up they are the lifeblood of Search Engine Optimization (SEO). Without the right keywords you could alter all of the correct elements (title, description, alt tags, meta tags, H1’s etc etc) on your website but have little or no impact on how your website places in the search engine results pages (SERP’s). It is essential to alter all of the right elements on your website with correct keywords. This is what SEO is all about, the marriage between the correct search word terms (keywords) and your web pages.

You might have read some SEO references or you may just think that keywords are being over-rated and are not as essential to SEO as the experts make them out to be. You may even think that you know all of the words and phrases that people search on to find products or services like the ones that you offer, I can assure you that you do not, and that you do not need to research keywords. Many people try and optimize their websites by making up their own keywords from what they “think” are the right keywords but 99.99% of the time these efforts will fail – how can you know what are the most searched on keywords in the World for a particular topic without some research?

By now you should be getting the idea that Keywords ARE every bit as important as they’ve been made out to be, and that bad selection or research on keywords will leave you with an incorrectly search optimized website that may actually cause it to drop in rankings.

How Do I Select Keywords?
Selecting the correct keywords for your website is fairly complicated but I shall break it up into smaller more manageable chunks so as not to confuse you. There is a bit of a process to researching keywords correctly.

We must look at our website as a whole. What is the overall theme of the website? What are our main products or services? How many pages? Then we break up the website into web pages. We optimize a whole website by search optimizing all of it’s individual web pages. It is important that we understand the overall theme of the website but look at its individual web page content in more detail so as to optimize for it effectively. Write down the main terms to describe your website and its products or services.

To do the following few tasks I like to have two browser windows and a spreadsheet open. Some of the following websites may require a login, but they are well known and reputable websites.

We should now identify the web page we are going to be optimizing keywords for and write down the main terms that are relevant to this web page. If you are just starting out then I suggest you do some of your interior web pages before you do your front page as you get used to the process of optimizing this will make your life easier. So choose one of your main product pages to start with.

1. Open “overture inventory” website in your browser window. Using your written notes, type in your product or service and press the submit button. Now copy these results over to the spreadsheet program and label as Overture.

2. Open “WordTracker” in your browser window and using either the free trial account or a normal account, login to the system. Using the WordTracker wizard tool now type in the same product or service you typed in the last step. Highlight and copy over the WordTracker results to the spreadsheet and label as WordTracker.

3. Open “Google Adwords” in your browser window. Login and navigate to tools->keyword tool and then type in the same product/service we entered in the last two steps. Be sure to check the “Use Synonyms” checkbox. Once done copy all of the resulting words over to selected keywords and click on the “estimate search traffic” button. Now copy all of the results to the spreadsheet.

4. Now, looking at the spreadsheet you have generated there should be three columns of information, Overture, WordTracker and Adwords. In this step we want to remove all items that are totally unrelated or irrelevant, so go ahead and delete them.

5. Now, sort the three lists by search volume descending. Looking from the top down on each of the three lists we are going to bold the highest searched on and most relevant phrases. From each of the lists, now copy the bold items to a fourth space in the spreadsheet, these will form our more complete list of the top phrases and keywords.

We have now formed a complete and relevant list of keywords and phrases to use on our individual web page. We should repeat all of the above steps to identify keywords relevant and take note of these.

Using the keywords you have now identified you can now begin the process of integrating these keywords into your web pages and website as a whole. There are many articles out there that detail how and what elements to optimise on your pages. Trying searching in Google for “Introduction to SEO Strategies and Techniques” and follow the most basic on-page SEO techniques.

Keyword Selection For SEO

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One of the main components that helps determine the success, or failure, of your search engine optimization (SEO) campaign is your keyword selection. Although this may not appear much, choosing the right keyword to use for your website is one of the more grueling parts of the entire SEO process, especially if you aim to find one that will be most effective for your site’s search engine optimization.

When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimize your web page.

Make a list

The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.

Select key phrases or words

Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.

Check your competition

It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.

Use your location

You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Minnesota, by simply adding the word “Minnesota” to your keyword selection (“Minnesota second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilize this technique if you are open to the idea of them visiting you in person.

Use your niche

Always try to choose the keyword that you specialize in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.