It’s often said that change is the only constant in the world of marketing, and 2014 to date has been no exception. Now, as we approach 2015, marketers are looking towards the New Year in anticipation, with many exciting challenges and changes on the horizon.
Banner ads have come under fire a lot lately as being an outdated fad of internet marketing, which is totally unture. Gawker Media CEO Nick Denton recently declared that banner advertisements are dead, in that they don’t generate the advertisement revenue for his websites as they once had in the past, meaning people just don’t click on banner ads as much as they used to. If done correctly it can still be a very powerful means of driving targeted traffic. Using well designed ads can generate interest in products and services, as ultimately getting click conversions its all a numbers game.
The more clicks the more sales, period!
Do you have Banner Ads? Make yours professional…
GETPOPULARFAST now offers super graphic and logo designs as well as banners that knock the socks off the competiton, consult with one of our Graphic Team members via our contact page or an online sales rep! 😀
The saying, “less is more” definitely applies to text on banner ads. To make your ads as effective as possible, use larger fonts and fewer words. Text that’s too small will bury your ad within the website and other ads. Text that is boring or misleading will do the same, but in a different way. Make sure to also use call to action words and keep consistent with your brand’s voice.
Using banner ads for lead generation can still get amazing results, but one of the biggest factors is knowing who your target audience is, and if they’re the type that are more likely to click on banner ads. Making a professionally designed ad, whether flash or .swf we do custom campaigns for countless clients. Regardless it’s now more important than ever to contact leads generated from banner campaigns fast and you need a lead management solution to do it. You also need to track your results with analytic tools, marketing automation, and ROI from campaigns in real-time. The faster you can analyze your results the better you can change course and make changes that are needed.
Here’s a great Banner Ads infographic on who is still clicking on banners:
Topics: Banner Ads
Visually has made this wonderfully Interesting Twitter Infographic which we here at GETPOPULARFAST wanted to share with our thousands of monthly visitors to both our website and to our blog. This Infographic tracks Twitter’s progress through their first 5 years, and shares some rather cool tid-bits that you may find rather compelling, We Hope that you enjoy… Take a look below!
Facts not on the Interesting Twitter Infographic
1. There are 100 million active Twitter users.
2. 50 percent of these 100 million users log in every day.
3. 40 percent of Twitter users don’t actually tweet; instead, they read news, click links, and follow accounts.
4. 15 percent of adults on the Internet used Twitter in February 2012.
5. Twitter has 500 million registered profiles; 100 million are from the U.S.
More Interesting Twitter Infographic
6. The top three countries that use Twitter are the United States, Brazil, and Japan.
7. 11 Twitter accounts are created every second.
8. On a busy day, Twitter sees about 175 million tweets.
9. If Twitter were a country, it would be the 12th largest in the world.
10. 30 percent of Twitter users have an income greater than $100,000.
11. There are more searches on Twitter each month than Yahoo and Bing—combined (24 billion vs. 4.1 billion and 9.4 billion, respectively).
Even More Interesting Twitter Infographic
12. The original Twitter was launched on CEO Evan William’s birthday.
13. The busiest Twitter moment in history was the “Castle in the Sky” TV screening with more than 25,088 tweets per second.
14. 92 percent of Twitter users say they would retweet “interesting” content.
15. 64 percent of users access Twitter through Twitter.com; 16 percent access it through a mobile app, and 10 percent through a Twitter client such as Hootsuite or TweetDeck.
16. 69 percent of Twitter users decide whom to follow via suggestions by friends; 47 percent by searching online; 44 percent by Twitter’s suggested followers; and 31 percent by promotion.
Interesting Twitter Infographic