You know all that extra time you have to work on Search Engine Optimization? [A little sarcasm there] Actually, I tried to put together a list of quick things you can do that will help you move a little higher in your Google or Yahoo results.
1. Get listed in more search engines. There are tons of them out there. There are also many free services that will help you get listed. Or just set aside some time to get it done yourself. Here is a free search engine submission site that will let you cycle through the top 100 search engines and get your site submitted.
2. Get listed in more directories. Again, there are a lot of them out there. Look for higher pagerank directories. ImprovingRank has some listed by pagerank. Look on the left side of the homepage.
3. Clean up your html and check your links. You want the bots to have smooth sailing through your site. Use the tools on W3c.org and have a real person check them over too.
4. Get a few more links to your site. Make them relevant and at least the same pagerank as you.
5. Make your page file names descriptive and keyword rich. Naming your page new_page_1.html is wasting an opportunity to do some SEO. Use names that describe the content and keep the keywords flowing.
6. Check your Title tags. You can use 90 – 100 characters in the title, so add some keywords. We know Google looks at them, and so do many more search engines.
7. Check your ALT tags. Search bots can’t see pictures. Make sure you have ALT tags on all of your pictures, and make sure they are descriptive and keyword rich.
8. Rewrite your URL (anchor) tags. Good anchor tags (the text between the http: and /a tags) reinforce the message and key words of your site.
9. Go post in a few forums and put your website in your signature. Forums are a great place to put one way links. And you can help somebody out at the same time.
15 minutes every couple of days will make a huge difference in getting your rank higher.
How do you plan for future changes in search engine rankings?
It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
The Future Of Search Engine Rankings
For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules.
So knowing this how do we get ahead of the game?
Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on?
For me I will take the later…. and this is how it’s done…
We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible… here is a list
domain name >> the name itself, length of registration past and future
domain hosting >> good hosting network. different ip range for mininets/virtual real estate
meta tags >> title, keywords, description
on page >> keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames
visitor usability >> fast loading, good content, good navigation, search equipped, site map
html >> w3c compliant
directories >> dmoz & yahoo, local, industry specific, large generic
linking >> inbound links, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range
I’m sure there are a few others that I could add to this list however on the whole currently this is it.
If you include all of these items into building your next web page and sites, no matter how the SE’s decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.
Like anything else, high search engine ranking is not rocket science! You just have to know the rules and then do the work.
Start with one keyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase…..
And if you want a huge head start, there’s some great info out on fast SEO ranking.
Topic: The Future Of Search Engine Rankings