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Elements of a Timeless Logo Design

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Logo Design
Throughout my career as an art director and graphic designer, I’ve noticed a number of common mistakes business owners continuously make when establishing their brand identity. The first mistake is that people think creating a brand should be fast and cheap, other pitfalls are varied and expansive, from choosing an inappropriate business name to hiring an amateur logo designer.

Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy. Here are four elements to ensuring your logo design is powerful, iconic and timeless.
Stylize

In your brainstorming process dream up all the crazy, wild, visual ideas you want, but don’t try to include them all into your logo. Look for some simple yet strong themes. One will always be better than the others. Focus on one idea that speaks to the key personality of your brand. Keep the icon clean and simple. The more complex the design, the faster it will date. So it’s best to keep it simple. This will bring focus, impact and an identifiable image which can be easily recognized as your brand grows. So dream, share all your inspiration with your logo designer, then stylize.
Font

Fonts are like ball gowns — the day you pick it out, it feels, fits and looks perfect. Then a few years later you look at it and say, “What was I thinking?” You’d be surprised how often that happens with fonts. How can you avoid this eventual regret? Stick with classic, well-crafted fonts. Even if you are branding an earth-moving company, I promise your logo can still be classy and on brief. Using effects like bold or semi-bold can change the personality of a font, keep it subtle with typographic creativity. You do not necessarily need to use a decorative font to tell your story. In fact, in my experience, it’s the decorative, trendy fonts that date faster.
Package

Packaging the logo is the process of determining how you want the icon and text to sit with one another. This generally dictates the ‘shape’ the logo will take overall. You have many options here, including having an icon with the text below it; two words broken up with an icon inserted between them; icon only; text only; a circular layout with words wrapped around the icon; or a square-shaped package with text stacked neatly on top of each other.

The package will make a huge difference in how the logo can be used and often will heavily influence the quality of your branding moving forward. Long words with an icon positioned above can make the icon appear small and lose impact. Inversely, the icon tends to appear awkward if enlarged and the text is too small below it. Probably the most important factor with regard to how the logo is packaged is that it is clearly readable and versatile. Think signage, business cards, labels, trucks, everywhere you will use your logo. It needs to work.
Color

When designing your brand, it is usually best practice to stick to a small palette of one main color, possibly a minor secondary color, and then one neutral color. Neutrals are colors like black, white, grey, cream, and beige. A big tip here for small businesses, as strange as it might seem, is to avoid black. One hundred percent black rarely looks classy. If you want to use black as your neutral, choose 98 percent black, as that takes that shiny, tacky look out of it.

When choosing a main color, explore all the different shades of the color you like. If you end up selecting a bright color, a trick to making it timeless is then going for a slightly muted version of it, this will always bring a more stylish flavor to the brand. Grassy greens, for example, can always look better with a tint of black, yellow or white without losing their impact. Color can be personal, but with a little professional attention, you can have your cake and eat it too.

Overall, small business logos can be very effective and powerful when the main elements are in sync. But they are also very easy to get wrong. Most people are all excited at the early phase of their business, and get very attached to the creative process of their logo, which sometimes can be detrimental to the outcome. Make sure you work with an experienced logo designer, it will make all the difference, and use these tips as a guide for your own creativity and decision making process when settling on the future of your brand.

Here’s to your success. Be inspired!

NEW WHITEBOARD ANIMATIONS!!!

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Our Special Design Team is now offering WhiteBoard Animations to businesses and companies, large and small. What you ask is a WhiteBoard Animation?

WhiteBoard Animations are an excellent way to explain your business, processes and concepts, how your products and services work (how it works videos) even as instructional and educational videos for customers and would-be buyers. Animations choreographed with good concise information help to build relationships with your customer as well as build brand recognition. Our artists proudly work with a wide range of clients, from mom & pop pizzerias to international corporations, musicians, and even non-profit groups. We’re committed to working as hard as we can to deliver your fantastic animation, no matter your package size or scope! We also provide writing services if you are in need of some additional help with your script.

WhiteBoard Animations
Our animated whiteboard videos are exceptional for introductory explanations of what you do or sell; utilizing clear, concise language, along with entertaining cartoons, techniques, and attention-keeping narrative styles. The process is simple, quick, and professional. First we talk with you and learn about your organization. We provide creative concepts for your video, then begin the script for your story.

"Having a WhiteBoard Animation on my website has increased
traffic by 35% and conversions by 18%. You guys ROCK!
Thank you" - Jenny Hart

Once you’ve approved the script, we set to work with Animator and our video animation production process to create an explainer video in our unique style. We provide online reviews at each step for your approval. Once you’re happy with the finished product, we provide it in a web-viewable format for upload. If needed, our graphic artists will set it up on your site for you! We’ll can help do all of this in a reasonable time-frame and at a cost that meets your needs and budget!

Key features of WhiteBoard Animations Packages:

start your animations
whiteboard 100% Authentic WhiteBoard Animations
pro quality Professional High Quality Product
No ID Trained Graphic Artists to help you
Support Load onto you YouTube or Vimeo Account
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Guaranteed Guaranteed delivery or your money back!

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So get your WhiteBoard Animations Now!

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