Banner ads have come under fire a lot lately as being an outdated fad of internet marketing, which is totally unture. Gawker Media CEO Nick Denton recently declared that banner advertisements are dead, in that they don’t generate the advertisement revenue for his websites as they once had in the past, meaning people just don’t click on banner ads as much as they used to. If done correctly it can still be a very powerful means of driving targeted traffic. Using well designed ads can generate interest in products and services, as ultimately getting click conversions its all a numbers game.
The more clicks the more sales, period!
Do you have Banner Ads? Make yours professional…
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The saying, “less is more” definitely applies to text on banner ads. To make your ads as effective as possible, use larger fonts and fewer words. Text that’s too small will bury your ad within the website and other ads. Text that is boring or misleading will do the same, but in a different way. Make sure to also use call to action words and keep consistent with your brand’s voice.
Using banner ads for lead generation can still get amazing results, but one of the biggest factors is knowing who your target audience is, and if they’re the type that are more likely to click on banner ads. Making a professionally designed ad, whether flash or .swf we do custom campaigns for countless clients. Regardless it’s now more important than ever to contact leads generated from banner campaigns fast and you need a lead management solution to do it. You also need to track your results with analytic tools, marketing automation, and ROI from campaigns in real-time. The faster you can analyze your results the better you can change course and make changes that are needed.