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Future Relevancy of SEO

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With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO). Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.

One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. In order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt our website(s).

Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago. Thinking in terms of long-term success, and to maintain high rankings for each of the major search engines, I have came up with a few guidelines to some basic SEO ideas for you going into the future.

One of the most important aspects for the search engines, and what I have seen and predict will have more importance is website rankings copywriting. This is nothing new, we all know website copywriting is very important, maybe as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important, as 85%, of what our website says will contribute to our page ranking in the future, as a shift from the search engines giving higher ranking from a technical aspect to more of a informational or relevancy aspect is occurring.

Eliminating some of the currently employed technical aspects may maintain higher rankings in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.

a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.

b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.

c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.

I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.

In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.

Thanks again. – MR.GETPOPULARFAST

The Future Of Search Engine Rankings

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How do you plan for future changes in search engine rankings?

It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.

The Future Of Search Engine Rankings

For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules.

So knowing this how do we get ahead of the game?

Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on?

For me I will take the later…. and this is how it’s done…

We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible… here is a list

domain name >> the name itself, length of registration past and future

domain hosting >> good hosting network. different ip range for mininets/virtual real estate

meta tags >> title, keywords, description

on page >> keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames

visitor usability >> fast loading, good content, good navigation, search equipped, site map

html >> w3c compliant

directories >> dmoz & yahoo, local, industry specific, large generic

linking >> inbound links, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range

I’m sure there are a few others that I could add to this list however on the whole currently this is it.

If you include all of these items into building your next web page and sites, no matter how the SE’s decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.

Like anything else, high search engine ranking is not rocket science! You just have to know the rules and then do the work.

Start with one keyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase…..

And if you want a huge head start, there’s some great info out on fast SEO ranking.

Topic: The Future Of Search Engine Rankings