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The Abc’s Of SEO

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Keyword content articles, boy oh boy are they the latest rage on the Internet! Have keywords got you spinning? Stop flailing around for a minute and pay attention, keywords are really not the big idea and as soon as you learn that, you’ll be on your way to the top of the search engine. If you’re ready to leave your competition to eat dust, read on.

While we’re on the subject of SEO, it’s really kind of hard not to elaborate on domain names first. Let’s say that the name of your site is Cow Doodle, just an example. Should your site be cowdoodle.com or cow-doodle.com? There’s really a lot of debate about which would be best to use. Consider the hyphen because it may be easier for the bots to read, there’s really no evidence that supports this and you should use your own discretion but that’s my personal preference.

Having said that, let’s move on to the important topic and that’s keywords. Keywords are what people use to find you, when they type in a phrase like “western boots”, if you sell western boots or have any type of business relating to western boots then that means you want that person to find you. If it’s western boots potential clients are typing in to find you, then that should be your keywords to begin with. If your business has fifty different pages, that feature fifty different items then doesn’t it makes sense to dedicate your efforts unique to each page? Each page should be keyword rich keeping your products and searched terms in mind.

Beware.

If your products are made by G.E., it’s best not to let the term “G.E.” overcast your pages and put a damper on your products. The best way to find out what the best keywords would be for your site would be to put yourself in the shoes of your potential clients. Ask yourself a question.

If you were a potential client looking for a product you have, what kind of phrase would you look for to find it? Answer that question and get other people to answer it too. It doesn’t have to be a product; it can be services that you provide or anything for that matter.

After you settle the keyword debate, think about keyword density.

Keyword density is really a percentage. Let’s say you have 100 words, and your keywords are mentioned 5 times throughout your content article, then you have 5% keyword density in that content article. That’s seems simple enough right?

It really is but the mistake that most people make is going overboard with keywords. I think you know what I mean, just take a look below at this example to see what happens when someone goes overboard.

The norm would be:

Mary had a little lamb, his fleece was white as snow and everywhere that Mary went, the lamb was sure to go.

Makes sense right?

Mary had a little lamb, Mary had a little lamb his fleece was white as snow and everywhere that Mary had a little lamb, Mary had a little lamb was sure to go.

That’s gone overboard and it’s everywhere!

That’s gone overboard, not going and it’s ridiculous to try to do that to draw in potential clients. Would you rather have quality or quantity? Most of us want quality and it’s no different for the potential clients you want to target. Not only should your content be keyword rich, it should be rich in context and that’s where a little skill comes in.

Don’t waste your money on those supposed keyword generators because you’ll end up editing the content and if you’re not a writer, you’ll be lost!

Hire a writer.

It may set you back a few bucks but in today’s Internet politics, there’s really no way around it. Top sites are paying freelance writers to develop keyword rich content everyday and why shouldn’t you? There are oodles of places on the Internet at this very moment with content writers waiting to write killer content for your site, most of them are experienced with SEO requests and you’ll notice a turn around by just viewing the stats of your website. The overall goal is to keep your clients coming back, grab their attention with useful information so that they can browse through your site to see what else you have to offer and that’s priceless.

Especially once you consider the money you are already losing.

Meta tags were once the rave and everyone jumbled every keyword possible into them, guess what…sites still have them stuffed into page titles-it’s useless. Meta tag days are over.

Links are in though! You can gain some rankings by linking to other top sites that hold them and if you can negotiate some reciprocal links back, it’s even better. This makes your site look important, if all of these sites want to link to you then that means your site should be easier to find. The search engines will reward you generously.

If you want to gain better rankings, these are the ABC’s of SEO and they should be followed with respect. A little patience and some hard targeted work we will put you closer to the top, where everyone wants to be.

Ready To Grow Your Business? Try Using The Social Media Sites

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Ready To Grow Your Business? Try Using The Social Media Sites

Social media for personal use and social media for your business are two different worlds. If you are used to using these sites for your own personal satisfaction then you are ahead of the game in understanding, but you will still need the advice of this article to show you how you can best market your business through them.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

Use lots of great content when you are setting up your Facebook page. There is nothing worse for a consumer than going to a business page you are interested in and finding almost no useful information. Take the time to answer any questions they may have ahead of time with the content you put on your page.

A certain video does not need to go viral for your company to succeed. On the other side, going viral does not mean your company will have a standing success. The more important thing to focus on is creating a steady, returning customer base that recommends your services on experience. Going viral may seem nice at first, but such things can die out just as quickly and leave you in over your head.

Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.

Take advantage of the holiday season to post content related to these new challenges. Depending on the kind of product you are selling, you could post recipes, advice on shopping or tips on familial relationships. People will be more likely to read this type of content simply because it mentions the upcoming holidays.

Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.

When you begin a social media marketing campaign leave room for trial and error. Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well.

As you can see, there is a lot of information regarding how to set up your business on social media sites. Hopefully the questions you had were all answered here. If not, then use this as a starting point to research many other ways in which you can use these platforms to increase your business.