What is a QR Code? QR Code is short for “Quick Response” code. It is a cell phone readable barcode image that can store Website URLs, plain text, phone numbers, email addresses and any other alphanumeric data. QR Codes can store up to 4296 characters and they are internationally standardized under ISO-18004. A QR Code works worldwide and has been popular in Japan, Europe, and the UK for a long time. It’s only recently gaining popularity in the United States.
Importance of QR Codes for Advertising: Online marketing has received a major boost with the arrival of SEO techniques that help web owners to optimize their sites in an effective manner. There are many social networking websites that help to market the products. You can embed QR codes that comprise of back links. It is important to note that the QR codes are advertised in an innovative way so that people are able to click and get transferred to the hidden back links. It will increase web traffic and improve rankings of the website in Search Engine listings as well. Google spiders will instantly detect the presence of QR codes and will index the page over a period of time.
Besides, you can also offer contact information of your company. It is an excellent mode of advertisement where you do not need to spend a fortune to make people aware of new services or products. In conventional methods, you have to incur huge expenditure to reserve space in the print media or TV channels. QR codes have provided valuable contribution to increase online visibility. The symbols are also capable of holding videos that can prove to be a big catalyst for promoting products and services. Online media combined with QR codes can help to increase the web traffic to certain blogs and websites.
QR Codes – Enhancing the Efficiency of an Organization: There are various advantages that you company will enjoy by using QR codes. They are able to significantly cut cost and boost productivity. Codes are generally printed on products which can be converted to an excellent opportunity to advertise the products and services of the company. Some companies create custom QR codes that set their codes apart from codes by other companies. This way, their customers will recognize their QR codes very easily. The QR codes are placed on the webpage and they can be captured or downloaded to a smartphone through the camera. After completing scanning process, the QR codes can be easily decoded by the customers so that they can know the details of your company’s plan or promotional scheme.